William M. Shernoff

Attorney Profile

Top Rated Insurance Coverage Attorney in Beverly Hills, CA

Shernoff Bidart Echeverria LLP
 | 301 N. Canon Drive, Suite 200
Beverly Hills, CA 90210
Phone: 310-246-0503
Fax: 909-625-6915
Selected To Super Lawyers: 2004 - 2021
Licensed Since: 1966
Practice Areas:
  • Insurance Coverage
    Attorney Profile

    William M. Shernoff is the founding partner of Shernoff Bidart Echeverria LLP, a law firm specializing in insurance bad faith litigation. A longtime consumer advocate, Mr. Shernoff has made a career of representing insurance consumers in their cases against insurance companies. In 1979, he persuaded the California Supreme Court to establish new case law that permits plaintiffs to sue insurance companies for bad faith seeking both compensatory and punitive damages when they unreasonably handle a policyholder’s claim (Egan v. Mutual of Omaha).

    Often called the “pioneer” of bad faith insurance law, Attorney William Shernoff is a nationally recognized authority in the field with decades of experience representing individual and business insurance consumers.  A frequent lecturer and writer, Mr. Shernoff co-authored the legal textbook, “Insurance bad Faith Litigation,” which has become the field’s definitive treatise, as well as “How to Make Insurance Companies Pay Your Claims . . . . And What To Do If They Don’t,” “Payment Refused” and “Fight Back and Win – And How To Make Your HMO Pay Up.” Mr. Shernoff has also been featured in the New York TimesWall Street JournalTimeMagazine, and on “60 Minutes.” Mr. Shernoff is a Los Angeles based insurance bad faith lawyer, who maintains offices in Beverly Hills and Claremont California, has authored over 50 articles on insurance issues and is featured in the Rutter Group Seminar entitled “The Shernoff Insurance Bad Faith Seminar.”

    Mr. Shernoff is handling lawsuits accusing health insurance carriers of routinely and illegally denying patients’ medical claims on the grounds that such treatments were not medically necessary even when recommended by treating doctors.  He is also involved in fighting on behalf of seniors who have suffered financial elder abuse by insurance companies who are denying legitimate insurance claims of seniors.

    Practice Areas
    • 100%Insurance Coverage
    Focus Areas

    Insurance, Bad Faith Insurance


    Selected to Super Lawyers for 18 yearsbottom-image

    Super Lawyers: 2004 - 2021

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    http://www.shernoff.com 909-621-4935 The law office of Shernoff Bidart Echeverria Bentley LLP assist Claremont, CA clients in insurance law and personal injury claims.

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    About William Shernoff

    Admitted: 1966, California

    Professional Webpage: http://shernoff.com/attorneys/william-m-shernoff/


    • Best Lawyers' 2014 Riverside Personal Injury Litigation – Plaintiffs "Lawyer of the Year"
    • Top 25 Plaintiff Lawyers in California for 2015, 2016 – Los Angeles Daily Journal
    • Trial Lawyers of the Year, Consumer Attorneys of California
    • Hall of Fame, Consumer Attorneys Association of Los Angeles
    • Loyola Law School Champion of Justice, 2014
    • Top 100 Lawyers, American Association for Justice
    • Trial Lawyer of the Year, Consumer Attorneys of the Inland Empire
    • Lifetime Achievement Award, Consumer Watchdog
    • Trial Lawyer of the Year, Los Angeles Trial Lawyers Association

    Bar/Professional Activity:

    • Consumer Attorneys Association of Los Angeles
    • Los Angeles County Bar Association
    • U.S. District Court, Central District of California
    • Supreme Court of the United States
    • American Association for Justice
    • Former President, Consumer Attorneys of California
    • Eastern Bar of Los Angeles
    • U.S. Court of Appeals
    • American Bar Association
    • Consumer Attorneys of California – Inland Empire
    • Consumer Watchdog
    • Trial Lawyers for Public Justice
    • U.S. District Court, Southern District of California
    • Supreme Court of the State of California
    • Beverly Hills Bar Association (Order of Distinguished Attorneys)


    • $86.7 Million insurance bad faith verdict (including $57 Million for punitive damages) on behalf of the American-Samoan government against Affiliated FM Insurance Co. involving hurricane damage, 1995
    • $19 million verdict for paraplegic Marine whose insurance company overruled his treating doctor on the medical necessity of his 109-day hospital stay, 2011
    • $5 Million insurance bad faith settlement on behalf of Northridge earthquake victims, 1997
    • $25 Million punitive damages award in insurance fraud case against a carrier that allegedly misrepresented the scope of a health insurance policy and denied benefits to a cancer victim, 1993
    • $1 million verdict in punitive damages in an insurance bad faith case involving the disability claims of a truck driver who was denied coverage after being injured when his truck jackknifed, 1981
    • $4.5 Million punitive damages verdict against an insurer who refused to pay a $48 claim for medicine and a hearing test, 1976
    • $86 Million settlement for MGM Grand on insurance case involving hotel fire in Las Vegas hotel, 1985
    • $3.7 million arbitration award to a Kosher food distributor over claims the insurance company illegally refused to pay for damages caused by a fire, 2012
    • $9 Million punitive award to hairdresser who had health policy rescinded, 2008
    • $1.5 million bad faith verdict for federal judge over fire loss in his home, 1994
    • $8 million verdict in a double-indemnity insurance bad faith case involving a disputed life insurance policy provision, 1985
    • $3.7 million settlement over insurance proceeds for stolen jewelry and art, 1979
    • $5 Million punitive damages verdict for a roofer whose disability payments had been cut off (the seminal case that established the bad faith tort against insurers), 1974
    • Participated in securing $5 Billion settlement of Holocaust Insurance claims, 2009
    • $2 million settlement for a woman who had her health insurance rescinded, 2010
    • $65.75 Million insurance settlement for entertainment industry companies in lawsuit over earthquake damage, 1995
    • $23 Million insurance bad faith verdict (including $13 Million punitive damages) for the owners of a hotel over the failure of its insurer to settle a personal injury case, 1987
    • $50 Million insurance settlement for Southern California Physicians group over malpractice insurance program for overcharging on premiums, 1981

    Educational Background:

    • University of Miami, B.B.A.
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    Office Location for William M. Shernoff

    301 N. Canon Drive
    Suite 200
    Beverly Hills, CA 90210

    Phone: 310-246-0503

    Fax: 909-625-6915

    William M. Shernoff:

    Last Updated: 7/21/2020

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