William M. Shernoff

Attorney Profile

Top Rated Insurance Coverage Attorney in Beverly Hills, CA

Shernoff Bidart Echeverria LLP
 | 301 N. Canon Drive, Suite 200
Beverly Hills, CA 90210
Phone: 310-246-0503
Fax: 909-625-6915
Selected to Super Lawyers: 2004 - 2019
Licensed Since: 1966
Practice Areas:
  • Insurance Coverage
Attorney Profile

William M. Shernoff is the founding partner of Shernoff Bidart Echeverria LLP, a law firm specializing in insurance bad faith litigation. A longtime consumer advocate, Mr. Shernoff has made a career of representing insurance consumers in their cases against insurance companies. In 1979, he persuaded the California Supreme Court to establish new case law that permits plaintiffs to sue insurance companies for bad faith seeking both compensatory and punitive damages when they unreasonably handle a policyholder’s claim (Egan v. Mutual of Omaha).

Often called the “pioneer” of bad faith insurance law, Attorney William Shernoff is a nationally recognized authority in the field with decades of experience representing individual and business insurance consumers.  A frequent lecturer and writer, Mr. Shernoff co-authored the legal textbook, “Insurance bad Faith Litigation,” which has become the field’s definitive treatise, as well as “How to Make Insurance Companies Pay Your Claims . . . . And What To Do If They Don’t,” “Payment Refused” and “Fight Back and Win – And How To Make Your HMO Pay Up.” Mr. Shernoff has also been featured in the New York TimesWall Street JournalTimeMagazine, and on “60 Minutes.” Mr. Shernoff is a Los Angeles based insurance bad faith lawyer, who maintains offices in Beverly Hills and Claremont California, has authored over 50 articles on insurance issues and is featured in the Rutter Group Seminar entitled “The Shernoff Insurance Bad Faith Seminar.”

Mr. Shernoff is handling lawsuits accusing health insurance carriers of routinely and illegally denying patients’ medical claims on the grounds that such treatments were not medically necessary even when recommended by treating doctors.  He is also involved in fighting on behalf of seniors who have suffered financial elder abuse by insurance companies who are denying legitimate insurance claims of seniors.

Practice Areas
Lawyer Practice Area Pie Chart

Insurance Coverage (100%): Insurance, Bad Faith Insurance

Focus Areas

Insurance, Bad Faith Insurance


Selected to Super Lawyers for 16 yearsbottom-image

Super Lawyers: 2004 - 2019

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http://www.shernoff.com 909-621-4935 The law office of Shernoff Bidart Echeverria Bentley LLP assist Claremont, CA clients in insurance law and personal injury claims.

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About William Shernoff

Admitted: 1966, California

Professional Webpage: http://shernoff.com/attorneys/william-m-shernoff/


  • Loyola Law School Champion of Justice, 2014
  • Top 25 Plaintiff Lawyers in California for 2015, 2016 – Los Angeles Daily Journal
  • Top 100 Lawyers, American Association for Justice
  • Best Lawyers' 2014 Riverside Personal Injury Litigation – Plaintiffs "Lawyer of the Year"
  • Lifetime Achievement Award, Consumer Watchdog
  • Hall of Fame, Consumer Attorneys Association of Los Angeles
  • Trial Lawyer of the Year, Consumer Attorneys of the Inland Empire
  • Trial Lawyers of the Year, Consumer Attorneys of California
  • Trial Lawyer of the Year, Los Angeles Trial Lawyers Association

Bar/Professional Activity:

  • Trial Lawyers for Public Justice
  • Los Angeles County Bar Association
  • Eastern Bar of Los Angeles
  • Consumer Watchdog
  • Consumer Attorneys Association of Los Angeles
  • Former President, Consumer Attorneys of California
  • Consumer Attorneys of California – Inland Empire
  • Beverly Hills Bar Association (Order of Distinguished Attorneys)
  • American Association for Justice
  • American Bar Association
  • Supreme Court of the State of California
  • Supreme Court of the United States
  • U.S. Court of Appeals
  • U.S. District Court, Southern District of California
  • U.S. District Court, Central District of California


  • $4.5 Million punitive damages verdict against an insurer who refused to pay a $48 claim for medicine and a hearing test, 1976
  • $3.7 million settlement over insurance proceeds for stolen jewelry and art, 1979
  • $50 Million insurance settlement for Southern California Physicians group over malpractice insurance program for overcharging on premiums, 1981
  • $1 million verdict in punitive damages in an insurance bad faith case involving the disability claims of a truck driver who was denied coverage after being injured when his truck jackknifed, 1981
  • $8 million verdict in a double-indemnity insurance bad faith case involving a disputed life insurance policy provision, 1985
  • $23 Million insurance bad faith verdict (including $13 Million punitive damages) for the owners of a hotel over the failure of its insurer to settle a personal injury case, 1987
  • $25 Million punitive damages award in insurance fraud case against a carrier that allegedly misrepresented the scope of a health insurance policy and denied benefits to a cancer victim, 1993
  • $1.5 million bad faith verdict for federal judge over fire loss in his home, 1994
  • $65.75 Million insurance settlement for entertainment industry companies in lawsuit over earthquake damage, 1995
  • $5 Million insurance bad faith settlement on behalf of Northridge earthquake victims, 1997
  • $9 Million punitive award to hairdresser who had health policy rescinded, 2008
  • $2 million settlement for a woman who had her health insurance rescinded, 2010
  • $19 million verdict for paraplegic Marine whose insurance company overruled his treating doctor on the medical necessity of his 109-day hospital stay, 2011
  • $3.7 million arbitration award to a Kosher food distributor over claims the insurance company illegally refused to pay for damages caused by a fire, 2012
  • Participated in securing $5 Billion settlement of Holocaust Insurance claims, 2009
  • $86.7 Million insurance bad faith verdict (including $57 Million for punitive damages) on behalf of the American-Samoan government against Affiliated FM Insurance Co. involving hurricane damage, 1995
  • $86 Million settlement for MGM Grand on insurance case involving hotel fire in Las Vegas hotel, 1985
  • $5 Million punitive damages verdict for a roofer whose disability payments had been cut off (the seminal case that established the bad faith tort against insurers), 1974

Educational Background:

  • University of Miami, B.B.A.
Office Location for William M. Shernoff

301 N. Canon Drive
Suite 200
Beverly Hills, CA 90210

Phone: 310-246-0503

Fax: 909-625-6915

William M. Shernoff:

Last Updated: 6/27/2017

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