William M. Shernoff

Top rated Insurance Coverage attorney in Beverly Hills, California

Shernoff Bidart Echeverria LLP
William M. Shernoff
Shernoff Bidart Echeverria LLP

Practice Areas: Insurance Coverage, Personal Injury; view more

Licensed in California since: 1966

Education: University of Wisconsin Law School

Selected to Super Lawyers: 2004 - 2024

Shernoff Bidart Echeverria LLP

301 N. Canon Drive
Suite 200
Beverly Hills, CA 90210 Visit website


Attorney William M. Shernoff, a founding partner of the law firm Shernoff Bidart Echeverria LLP located in Beverly Hills, California, is widely recognized as a trailblazer in the field of bad faith insurance law. He offers legal assistance to clients across Los Angeles, Southern California, San Bernardino, Riverside and Orange County.

With a legal career spanning several decades since his admission to the bar in 1966, Mr. Shernoff has dedicated himself to representing individuals and businesses who have been mistreated by insurance companies. Renowned as a staunch advocate for consumers, he has successfully secured billions of dollars in verdicts and settlements on behalf of his clients.

Mr. Shernoff's proficiency and accomplishments have garnered significant attention from reputable media outlets, including The New York Times and 60 Minutes. Notably, his pivotal role in a 1979 case before the Supreme Court of California set a precedent that permits individuals to pursue compensatory and punitive damages in certain bad faith claims. In addition to his legal contributions, he has authored over 50 articles on bad faith insurance and co-authored the authoritative legal textbook, “Insurance Bad Faith Litigation.”

Having obtained his Juris Doctor degree from the University of Wisconsin–Madison, Mr. Shernoff is admitted to practice law in all California state courts, as well as before the U.S. District Courts for the Central and Southern Districts of California, the U.S. Court of Appeals, and the U.S. Supreme Court. 

In recognition of his exceptional contributions to the legal field, Mr. Shernoff has received various prestigious accolades. He has been honored as one of the Loyola Law School Champions of Justice and has been included in The National Trial Lawyers: Top 100 list. Consumer Watchdog has bestowed upon him the Lifetime Achievement Award, highlighting his tireless dedication to safeguarding the rights and interests of insurance consumers. His other accolades include:

  • Charles Althouse Lifetime Achievement Award – Western San Bernardino County Bar Association
  • 2017 Excellency in Advocacy Award – Beverly Hills Bar Association
  • Top 100 Lawyers – American Association for Justice
  • Top Health Care Attorneys in California – Daily Journal Corporation
  • Trial Lawyer of the Year – Consumers Attorneys Association of Los Angeles
  • Trial Lawyers of the Year – Consumer Attorneys of California
  • Trial Lawyer of the Year – Consumer Attorneys of Inland Empire

Furthermore, Mr. Shernoff has been peer-reviewed as AV Preeminent* through Martindale-Hubbell and holds a “Superb” rating on Avvo. 

Throughout his career, Mr. Shernoff has held active memberships and leadership positions in numerous professional associations, including the American Bar Association, the Beverly Hills Bar Association, the Eastern Bar Association of Los Angeles County and the Trial Lawyers for Public Justice, among others.

*AV®, AV Preeminent®, Martindale-Hubbell Distinguished and Martindale-Hubbell Notable are certification marks used under license in accordance with the Martindale-Hubbell certification procedures, standards and policies. Martindale-Hubbell® is the facilitator of a peer-review rating process. Ratings reflect the anonymous opinions of members of the bar and the judiciary. Martindale-Hubbell® Peer Review Ratings™ fall into two categories – legal ability and general ethical standards.

Practice areas

Insurance Coverage, Personal Injury - General: Plaintiff

Focus areas

Bad Faith Insurance, Insurance, Personal Injury - Plaintiff, Wrongful Death

  • 50% Insurance Coverage
  • 50% Personal Injury - General: Plaintiff

First Admitted: 1962, Wisconsin

Professional Webpage: https://shernoff.com/attorneys/william-m-shernoff/

Verdicts/Settlements (Case Results):
  • $5 million insurance bad faith settlement on behalf of Northridge, CA earthquake victims, 1997
  • $86.7 Million insurance bad faith verdict (including $57 Million for punitive damages) on behalf of the American-Samoan government against Affiliated FM Insurance Co. involving hurricane damage, 1995.
  • $19 million verdict for paraplegic Marine whose insurance company overruled his treating doctor on the medical necessity of his 109-day hospital stay, 2011.
  • $5 Million insurance bad faith settlement on behalf of Northridge earthquake victims, 1997
  • $25 Million punitive damages award in insurance fraud case against a carrier that allegedly misrepresented the scope of a health insurance policy and denied benefits to a cancer victim, 1993.
  • $1 million verdict in punitive damages in an insurance bad faith case involving the disability claims of a truck driver who was denied coverage after being injured when his truck jack knifed, 1981.
  • $4.5 Million punitive damages verdict against an insurer who refused to pay a $48 claim for medicine and a hearing test, 1976.
  • $86 Million settlement for MGM Grand on insurance case involving hotel fire in Las Vegas hotel, 1985.
  • $3.7 million arbitration award to a Kosher food distributor over claims the insurance company illegally refused to pay for damages caused by a fire, 2012.
  • $9 Million punitive award to hairdresser who had health policy rescinded, 2008.
  • $1.5 million bad faith verdict for federal judge over fire loss in his home, 1994
  • $8 million verdict in a double-indemnity insurance bad faith case involving a disputed life insurance policy provision, 1985.
  • $3.7 million settlement over insurance proceeds for stolen jewelry and art, 1979
  • $5 Million punitive damages verdict for a roofer whose disability payments had been cut off (the seminal case that established the bad faith tort against insurers), 1974.
  • Participated in securing $5 Billion settlement of Holocaust Insurance claims, 2009.
  • $2 million settlement for a woman who had her health insurance rescinded, 2010.
  • $65.75 Million insurance settlement for entertainment industry companies in lawsuit over earthquake damage, 1995
  • $23 Million insurance bad faith verdict (including $13 Million punitive damages) for the owners of a hotel over the failure of its insurer to settle a personal injury case, 1987.
  • $50 Million insurance settlement for Southern California Physicians group over malpractice insurance program for overcharging on premiums, 1981.
Scholarly Lectures/Writings:
  • "Insurance Bad Faith Litigation", Co-Author
  • "How To Make Your HMO Pay Up", Co-Author
  • "How to Make Insurance Companies Pay Your Claims and What To Do If They Don’t", Co-Author
  • "Payment Refused", Co-Author
  • The Shernoff Insurance Bad Faith Seminar, Rutter Group Seminar
  • Charles Althouse Lifetime Achievement Award, Western San Bernardino County Bar Association, 2021
  • Top Health Care Attorney in California, Daily Journal, 2019
  • Excellency in Advocacy Award, Beverly Hills Bar Association, 2017
  • Top 25 Plaintiff Lawyers in California, Los Angeles Daily Journal, 2015 - 2017
  • Loyola Law School Champion of Justice, 2014
  • Top 100 Lawyers, American Trial Lawyers Association
  • Trial Lawyer of the Year, Los Angeles Trial Lawyers Association
  • Trial Lawyers of the Year, Consumer Attorneys of California
  • Trial Lawyer of the Year, Consumer Attorneys of the Inland Empire
  • Best Lawyers’ 2014 Riverside Personal Injury Litigation - Plaintiffs “Lawyer of the Year”
  • Super Lawyer, Law & Politics Magazine, 2004 - 2023
  • Hall of Fame, Consumer Attorneys Association of Los Angeles
  • Lifetime Achievement Award, Consumer Watchdog
  • Top 100, Southern California Super Lawyers, 2005
  • Senior Statesman, Chambers USA - Insurance: Policyholder, 2016
  • Senior Statesman, Chambers USA - Insurance: Policyholder, 2017
  • Dean of Insurance Bad Faith, “60 Minutes.” Chambers USA
Bar/Professional Activity:
  • U.S. District Court, Central District of California
  • U.S. District Court, Southern District of California
  • U.S. Court of Appeals
  • Supreme Court of the United States
  • Supreme Court of the State of California
  • American Bar Association
  • American Association for Justice
  • Beverly Hills Bar Association (Order of Distinguished Attorneys)
  • Consumer Attorneys of California - Inland Empire
  • Consumer Attorneys of California, Former President
  • Consumer Attorneys Association of Los Angeles
  • Consumer Watchdog
  • Eastern Bar of Los Angeles
  • Los Angeles County Bar Association
  • Trial Lawyers for Public Justice
Educational Background:
  • University of Miami, B.B.A.

Office location for William M. Shernoff

301 N. Canon Drive
Suite 200
Beverly Hills, CA 90210

Phone: 909-670-2638


21 Years Super Lawyers
  • Super Lawyers: 2004 - 2024

Top Lists

Top 100: Southern California Super Lawyers: 2005

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