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Gregory Fayer

Attorney Profile

Top Rated Business Litigation Attorney in Los Angeles, CA

Fayer Gipson LLP
2029 Century Park East, Suite 3535
Los Angeles, CA 90067
Phone: 310-557-9707
Fax: 310-577-3589
Email: Gregory Fayer
Selected to Super Lawyers: 2015 - 2022
Selected to Rising Stars: 2011 - 2014
Licensed in California Since: 2004
Education: Columbia Law School
Practice Areas: Business Litigation, Entertainment & Sports, Intellectual Property Litigation
Attorney Profile

Greg Fayer is the co-founding partner of Fayer Gipson LLP.  He is the head of Fayer Gipson’s litigation practice, specializing in entertainment, intellectual property and complex business litigation. Mr. Fayer has been honored by The Daily Journal as one of the Top 75 Intellectual Property lawyers in California, has repeatedly been selected by Who's Who Legal as among the most distinguished entertainment litigators in the United States, and has been recognized for several years running as a Super Lawyer.

While serving as lead counsel in high-profile entertainment, intellectual property and business disputes, Mr. Fayer has won numerous multi-million dollar awards and has successfully defended cases seeking tens of millions of dollars in damages. Mr. Fayer has also won several precedent-setting published decisions, including cases cited by courts, legal practice guides and law school textbooks. Mr. Fayer has lectured extensively on film, aesthetics and intellectual property issues and has been featured in stories on ABC World News and in The New York Times, the Los Angeles TimesThe Wall Street JournalThe National Law JournalBloomberg Business WeekThe Hollywood Reporter, People and many other national and international publications and media outlets.

Mr. Fayer’s clients include financiers and hedge funds; film and television production and distribution companies; film finance companies and film funds; new media companies; technology and software companies; fashion and beauty companies; advertising companies; business executives; as well as many individual creators and artists, including film and television directors, producers, writers, actors, reality television personalities, musical artists, managers and entertainment executives.

Mr. Fayer received his JD degree from Columbia Law School, where he was a Harlan Fiske Stone scholar, an editor of the Columbia Journal of Law and the Arts, and served as extern for the Honorable Sonia Sotomayor (then on the Second Circuit Court of Appeals, now an associate justice on the United States Supreme Court). Prior to law school, Mr. Fayer earned Master of Arts degrees in philosophy from both the University of Chicago and the University of Pittsburgh, as well as an M.T.S. degree in comparative religion from Harvard. In addition to his legal training, Mr. Fayer, spent four years touring extensively throughout the northeastern United States as guitarist and songwriter for rock band, The Sydneys.

Mr. Fayer is a member of the State Bar of California and is also admitted to practice in the Central District of California, the Northern District of California, the Southern District of California, the Ninth Circuit Court of Appeals, and the United States Supreme Court.

About Gregory Fayer

First Admitted: 2004, California

Professional Webpage:


  • Daily Journal Top 75 California IP Litigators

Other Outstanding Achievements

  • Who's Who Legal, United States' Most Distinguished Sports and Entertainment Law Practitioners


  • Cinezeta v. Inferno Distribution et al., U.S. District Court – Mr. Fayer, as lead trial counsel, won a complete victory at trial after the jury returned a unanimous verdict in the amount of $3.7 million, finding that the sales agents/distributors of Ryan Reynolds' breakout film, Just Friends, breached their obligations under a production and distribution agreement for the film with Mr. Fayer's client, Cinezeta – a subsidiary of prominent German film fund, Cinerenta, which has financed and produced over 50 major Hollywood films Following the jury verdict, the founders of the defendant sales agency/distribution company, Inferno International, put the company into bankruptcy.  Cinezeta then sued Inferno's founders and principals for direct liability, and later settled those claims while the case was pending. 
  • BOLDFACE Licensing + Branding v. By Lee Tillett, Inc., U.S. District Court – Lead trial counsel representing maker of KROMA® cosmetics in trademark infringement action against Kourtney, Khloe and Kim Kardashian and Boldface, the company distributing their cosmetics line, asserting that the Kardashians' KHROMA cosmetics line infringed Tillett's prior registered KROMA® mark and cosmetics line.  Mr. Fayer won a preliminary injunction from the federal district court prohibiting the defendants from distributing the KHROMA cosmetics line and finding that Tillett's business would likely be destroyed absent an injunction.  Boldface appealed the ruling; however, after full briefing and denial by the Ninth Circuit of Boldface's motion to stay the injunction, Boldface withdrew its appeal and stipulated to entry of a permanent injunction.  The case settled shortly after the District Court issued a tentative ruling denying the Kardashians' motion for summary judgment and holding that Tillett's claims would proceed to trial.  The permanent injunction remains in place.
  • Drissi v. Deluxe Digital StudiosCalifornia Superior Court, Los Angeles, Case No. BC 465358 – Represented founder of prominent film advertising businesses in dispute with Deluxe Studios over earn-out compensation due pursuant to Deluxe's 2007 purchase of plaintiff's companies.  Fayer Gipson also represented the founder against counterclaims for trademark infringement, theft of trade secrets and related claims.  After Fayer Gipson achieved dismissal of key counterclaims on summary judgment, the case settled in August 2013 on undisclosed terms.
  • CYBERsitter, LLC v. Google Inc. et al., U.S. District Court – Lead counsel for plaintiff software developer in trademark infringement and false advertising action against Google and the maker of rival Internet content-filtering software program, Net Nanny, in connection with the use of the CYBERsitter trademark in false advertisements displayed on Google’s AdWords platform.  The complaint alleged that Google knowingly facilitated the display of the false ads – which falsely claimed that CYBERsitter's product could be purchased on its competitor's website – in violation of the Lanham Act and Google’s own trademark use policies.  After the federal district court rejected Google’s motion to dismiss CYBERsitter’s state law claims under the Communications Decency Act, and also rejected Google’s motion to transfer the case to Silicon Valley, the case was settled on undisclosed terms.  The case was closely watched for its implications for the use of third party trademarks by search engines as keywords and in advertising.

Educational Background

  • Harvard Divinity School - M.T.S. (Comparative Religion and Philosophy of Religion), 1992
  • University of Chicago - M.A. (Philosophy), 1999
  • University of Pittsburgh - M.A. (Philosophy), 1999
  • Columbia Law School - J.D., 2004


  • Equity Pictures v. Myriad PicturesCalifornia Superior Court, AAA Arbitration – Mr. Fayer, as lead trial counsel for German film fund, Equity Pictures, achieved a complete victory for his client in arbitration proceedings against Myriad Pictures, the producers of Eulogy, a film starring Ray Romano and Zoe Deschanel.  The Arbitrator found in favor of Equity Pictures on its breach of contract claims, awarding over $800k in damages and attorneys' fees.  The final arbitration award was confirmed by the California state court, which rejected Myriad Pictures' litany of alleged grounds for vacating the award., 2017

Pro bono/Community Service

  • Represent Sierra Club in litigation concerning the largest private nature preserve in the United States., 2020
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Office Location for Gregory Fayer

2029 Century Park East
Suite 3535
Los Angeles, CA 90067

Last Updated: 5/15/2022

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