Toni Y. Long

Top rated business & corporate attorney in Pasadena, California

The Long Law Group, PC
Toni Y. Long
The Long Law Group, PC

Practice Areas: Business & corporate, Entertainment & sports, Employment & labor; view more

Licensed in California since: 2001

Education: University of California Los Angeles (UCLA) School of Law

Selected to Rising Stars: 2007
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The Long Law Group, PC

30 North Raymond Ave.
Suite 402
Pasadena, CA 91103 Visit website


Attorney Toni Y. Long is the managing partner of The Long Law Group, PC, in Pasadena, California. Ms. Long focuses her practice on business, commercial, corporate, entertainment, labor and sports law, serving clients throughout Los Angeles and Ventura counties in areas, including Los Angeles, Pasadena, Riverside and San Bernardino.

Ms. Long has more than 15 years of experience in a variety of legal areas. She handles complex business transactions and provides businesses and employers advice regarding numerous aspects of their endeavors. She has extensive experience drafting and negotiating major business contracts, as well as handling various matters in entertainment and sports law.

Before founding The Long Law Group, PC, Ms. Long spent many years as a partner at a major corporate firm, handling multimillion-dollar business and M&A dealings. She also served as director of business and legal affairs for an international film establishment and practiced as an associate at a private firm, cultivating her business law knowledge.

Ms. Long earned a bachelor’s degree in communications from Stanford University. She received her law degree from the University of California, Los Angeles School of Law. She attained her license to practice law in 2001, which made her eligible to appear before all California state courts.

Recognizing her success, Pasadena magazine has recognized Ms. Long as a “Top Attorney” in the corporate law area several years in a row. She uses her knowledge and experience to help others by mentoring students and graduates of her alma mater, the University of California, Los Angeles School of Law and law schools throughout her community.

Practice areas

Business/corporate, Entertainment & sports, Employment & labor: employer, Mergers & acquisitions

Focus areas

Business formation and planning, Limited liability companies, Partnership, Sub-chapter s corporations, Contracts, Business organizations, Entertainment, sports & leisure law

  • 40% Business/corporate
  • 40% Entertainment & sports
  • 10% Employment & labor: employer
  • 10% Mergers & acquisitions

First Admitted: 2001, California

Professional Webpage:

Bar/Professional Activity:
  • California
Educational Background:
  • Stanford University, Bachelor of Arts, Major: Communication, 1992
  • Recognized as a Southern California “Rising Star” by Super Lawyers in Los Angeles Magazine, 2007
  • Recognized as a “Top Attorney” for Corporate Law by Pasadena Magazine, for several years., Top Attorney, Pasadena Magazine
  • This is an introduction to my practice areas - business and entertainment transactions, or deals., Introduction to My Practice Areas, 2019
  • Sade Sellers moderates this live discussion with writers Anna and Mark Casadei and entertainment lawyer Toni Long, as they dive into the minutiae of what budding writers should be aware of regarding being optioned, contracts, representation, and much more., Breaking In: The Business of Screenwriting, Entertainment, Writing, Screenwriting, Film, 2020

Office location for Toni Y. Long

30 North Raymond Ave.
Suite 402
Pasadena, CA 91103

Phone: 213-328-2848


1 Year Rising Stars
  • Rising Stars: 2007

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