Julie A. Herzog

Attorney Profile

Top Rated Mergers & Acquisitions Attorney in Denver, CO

Fortis Law Partners LLC
 | 1900 Wazee Street, Suite 300, Denver, CO 80202
Phone: 303-295-9707
Fax: 303-295-9701
Selected to Super Lawyers: 2014 - 2019
Licensed Since: 1998
Practice Areas:
  • Mergers & Acquisitions (30%),
  • Business/Corporate (30%),
  • Securities & Corporate Finance (20%),
  • Real Estate: Business (10%),
  • Technology Transactions (10%)
Attorney Profile

As head of the corporate/securities practice, Julie Herzog handles a wide variety of corporate, securities and merger and acquisition transactions. She has handled transactions valued at over $4 billion for major public companies and investment banks and enjoys working with a diverse clientele ranging from Fortune 100 corporations to startups, family offices, and venture capital and private equity funds. In the last six years, Julie negotiated and closed over 75 transactions valued at over $1.5 billion on behalf of our clients. Her clients represent a variety of industry sectors, including energy, health care, technology, manufacturing, real estate, food and beverage, business consulting and other services. She has counseled several hundred companies from inception through initial public offerings or successful sales.

Before joining the firm in 2003, Julie practiced corporate and securities law for more than eight years at major international law firms, Morrison & Foerster's Denver and Hong Kong offices and Jones Day's Chicago office.  In 2004, she started her own clothing business, grew the business over three years and successfully sold it in 2007. Her experience managing the entire lifecycle of a business adds value to her work with clients.

Each client has varying demands and requirements and Julie has earned a reputation for respecting the unique qualities of each of her clients. Her approach is refreshingly down-to-earth as she meets her clients’ business objectives, while appropriately addressing the legal and business risks. Having been on both sides of the desk, she understands the importance of timeliness, efficiency and other factors that create quality customer service—and that is what she delivers.

 
Practice Areas
Lawyer Practice Area Pie Chart

Mergers & Acquisitions (30%)

Business/Corporate (30%)

Securities & Corporate Finance (20%)

Real Estate (10%)

Technology Transactions (10%)

Selections

Selected to Super Lawyers for 6 yearsbottom-image

Super Lawyers: 2014 - 2019

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About Julie Herzog

Admitted: 1998, Colorado

Professional Webpage: https://www.fortislawpartners.com

Honors/Awards:

  • InterContinental Finance Magazine’s “100 Leading Female Lawyers”, InterContinental Finance Magazine’s “100 Leading Female Lawyers”, 2014
  • Denver Business Journal’s Outstanding Women in Business Award, Finalist, Denver Business Journal’s Outstanding Women in Business Award, Finalist, 2015
  • Elite M&A Lawyer, Corporate Live Wire Award in Colorado, Elite M&A Lawyer, Corporate Live Wire Award in Colorado, 2015
  • Colorado Super Lawyers - Top 50 Women, Colorado Super Lawyers - Top 50 Women, 2017
  • Colorado Super Lawyers - Top 50 Women, Colorado Super Lawyers - Top 50 Women, 2018
  • Named to the Colorado Super Lawyers lists, Named to the Colorado Super Lawyers lists , 2018
  • Colorado Super Lawyers - Top 50 Women, Colorado Super Lawyers - Top 50 Women, 2016
  • Colorado Super Lawyers - Top 50 Women, Colorado Super Lawyers - Top 50 Women, 2015
  • Named to the Colorado Super Lawyers lists, Named to the Colorado Super Lawyers lists , 2017
  • Named to the Colorado Super Lawyers lists, Named to the Colorado Super Lawyers lists , 2014
  • Named to the Colorado Super Lawyers lists, Named to the Colorado Super Lawyers lists , 2016
  • Named to the Colorado Super Lawyers lists, Named to the Colorado Super Lawyers lists , 2015
  • M&A Lawyer of the Year by ACQ Global Awards, M&A Lawyer of the Year by ACQ Global Awards, 2018
  • M&A Corporate LiveWire Award- 2017, M&A Corporate LiveWire Award- 2017, 2017
  • Honored as a "Woman of Accomplishment" by LawWeek Colorado in 2009 and selected as a finalist for "Top Woman Lawyer" in 2010
  • M&A Lawyer of the Year by ACQ Global Awards, M&A Lawyer of the Year by ACQ Global Awards, 2017
  • Denver Business Journal "40 under 40", 2002
  • Cum Laude, Southern Methodist University, 1994
  • Finalist in the "Mile Hi Leader" category for the Denver Business Journal's "Outstanding Women in Business Awards", 2005
  • Order of the Coif, Southern Methodist University, 1994

Special Licenses/Certifications:

  • Certificate in Authentic Leadership, Naropa University, 2003

Bar/Professional Activity:

  • University of Colorado, Leeds School of Business Women's Council
  • Boomtown Accelerator – Mentor, 2017
  • Blackstone Entrepreneurs’ Network – Network Advisor
  • American Bar Association, Business Law Section, Mergers & Acquisitions Committee, Market Trends Subcommittee
  • Entrepreneurs' Organization (Co-Chair Alchemy 2015, Forum Moderator 2014, Membership Chair 2017-2018)
  • Association for Corporate Growth, Corporate Affairs Committee
  • Member, Denver Bar Association, 1998 - Present
  • Colorado
  • Member, Colorado Women's Chamber of Commerce, 2011 - Present
  • Member, Colorado Bar Association, 1998 - Present
  • Partner, Social Venture Partners, 2004 - 2006
  • Colorado Bar Association, Business Law Section, Securities Law Subsection
  • American Bar Association, Business Law Section, Committee on LLCs, Partnerships and Unincorporated Entities
  • Member, Association for Corporate Growth, 2010 - Present
  • Member, American Bar Association, 1994 - Present
  • Colorado Bar Association, Business Law Section, Mergers & Acquisitions Subsection

Pro bono/Community Service:

  • Chair of Underwriting Committee, Women Inspiring Leadership Development (WILD) Summit
  • Associate Board Member, Boys & Girls Clubs of Metro Denver, 2000 - 2006
  • Volunteer, Anchor Center for Blind Children
  • Entrepreneurs' Organization
  • Member, University of Colorado Leeds School of Business Women's Council
  • Guardian ad Litem through the Rocky Mountain Children's Law Center

Scholarly Lectures/Writings:

  • “How Do I Maximize My Company’s Value for a Future Exit Event? And Laying the Foundation for a Successful Exit.”, Presented at Fortis Law Partners 2018 Lunch & Learn Series, “How Do I Maximize My Company’s Value for a Future Exit Event? And Laying the Foundation for a Successful Exit.” , 2018
  • Featured speaker on a national webcast entitled "How to Effectively Deal with an SEC Investigation” (2014), Featured speaker on a national webcast, "How to Effectively Deal with an SEC Investigation” , 2014
  • Presented "Critical Updates in the Changing M&A Landscape" to the Colorado Bar Association, M&A Subsection (2015), Presented to the Colorado Bar Association, M&A Subsection, "Critical Updates in the Changing M&A Landscape", 2015
  • Presented at Fortis Law Partners 2017 Lunch & Learn Series – “How Do I Maximize My Company’s Value for a Future Exit Event?” (2017), Presented at Fortis Law Partners 2017 Lunch & Learn Series , “How Do I Maximize My Company’s Value for a Future Exit Event?”, 2017
  • Presented “Securities Law Survival Guide” at the Colorado Bar Business Law Institute’s annual CLE (2017), Presented, “Securities Law Survival Guide” at the Colorado Bar Business Law Institute’s annual CLE , 2017
  • Moderator at The Business Buyer’s Symposium “Growth Through Acquisition” hosted by Transworld Business Advisors of Denver, Moderator, The Business Buyer’s Symposium “Growth Through Acquisition” hosted by Transworld Business Advisors of Denver
  • Featured Speaker, National Webcast Entitled "SEC and Dodd-Frank Act Regulations Compliance: Emerging Issues and Practical Guidance", June 2013
  • Moderator at “Lead Like a Mother” hosted by Denver Start Up Week, Moderator at “Lead Like a Mother” hosted by Denver Start Up Week, 2018
  • Fraud Created the Market: An Unwise and Unwarranted Extension of Section 10(b) and Rule 10b-5, George Washington Law Review, 1995
  • Resolving Fractional Interest Problems in Oil and Gas Deeds: A Framework for Analysis, Baylor Law Review, 1995
  • Mile High Radio's "Blind Justice", 2012
  • Law Review Managing Editor, Southern Methodist University, 1994
  • Presented "Securities Law Survival Guide" to Colorado Bar Association, 2012
  • Featured on Mile High Radio's "Blind Justice" where she spoke on the recently enacted JOBS Act, 2013

Transactions:

  • Represented a publicly held Australian manufacturer of cryogenic and high vacuum equipment with two acquisitions in the United States.
  • Assisted a mother-owned publisher of online consumer reporting services in the automobile industry in connection with the sale of the company to the industry leader.
  • Assisted real estate development company in connection with its $8.5 million acquisition of real estate near Vail, Colorado, including recapitalization and debt financing.
  • Represented Saratoga Harness Racing's acquisition of Fitzgerald's casino in Black Hawk, Colorado.
  • Represented Fortune 20 company in the healthcare industry in connection with its acquisitions of, and investments in, a number of privately-held companies and joint ventures.
  • Facilitated the negotiations and closing for a $2.1 billion hardware and software products distributor resulting in distribution agreements with 15-20 vendors, representing over $250 million in revenue and subsequently prepared new hardware, software and services distribution and license agreements to standardize and streamline operations.
  • Represented a medical documentation software and services company in connection with 5-10 acquisitions of privately-held companies per year over 5 years as part of its roll-up strategy, a $3 million Series A Convertible Preferred Stock offering to angel investors and $10 million Series B offering to a private equity fund.
  • Represent real estate developers in connection with fund formations, Regulation D offerings, debt financing’s and development of various projects through Colorado.
  • Assisted Motor Sport Country Club in connection with its financial restatements and going private transaction.
  • Represented a family office/private equity fund in connection with a complex 1031 reverse exchange, the acquisition of three multi-family apartment complexes with an aggregate value of $165 million and simultaneous negotiation and closing of Fannie Mae loans.
  • Assisted public companies in connection with restatements of financial statements due to SEC comments and advice to the board and management as to appropriate public disclosures.
  • Represent large Colorado non-profit organization that provides comprehensive and accessible mental health and substance abuse treatment, housing, education and employment services for adults and is the leading resource of treatment for children, teens and families.
  • Represented healthcare technology and services company in the medical transcription and electronic medical records space in a $14 million management buyout and recapitalization.
  • Represented a publicly held environmental technology products and services company in connection with its public and private offerings, international and domestic mergers and acquisitions, joint ventures, stock exchange compliance, corporate governance and general corporate and commercial matters, including structuring and closing a $300 million joint venture for a new manufacturing facility, multi-million dollar PIPEs by strategic and financial investors, a $30 million registered direct offering, $27 million confidentially marketed public offering, reorganization in Delaware, stock split, two restatements, SEC investigation, derivative lawsuits and debt financing.
  • Represented a family office/private equity fund in connection with 10-15 hedge fund and real estate investments, debt financings and refinancings for real estate projects, including Fannie Mae loans, and development projects annually averaging approximately $80 million.
  • Represented a family office/private equity fund in connection with the purchase of 11 and sale of 7 multi-family apartment complexes throughout the country with an aggregate value of $800 million and simultaneous obtaining or amending of $300 million in FHA multi-family primary and supplemental loans.
  • Represented a global leading publicly held medical technology company in connection with its domestic and international acquisitions of, and investments in, a number of privately-held companies and divestitures ranging in size from $20-80 million, including divestiture of a German subsidiary to a U.S. public company, a U.S. subsidiary to a Dutch company and acquisition of a privately held U.S. company.
  • Represented a global leading publicly held medical technology company in connection with its domestic and international acquisitions of, and investments in, a number of privately-held companies and divestitures ranging in size from $20-80 million, including divestiture of a German subsidiary to a U.S. public company, a U.S. subsidiary to a Dutch company and acquisition of a privately held U.S. company.
  • Represented the founders of pet products leader, The Kyjen Company, in sale to The Riverside Company.
  • Assisted a client in the manufacturing industry with negotiating and closing a sale of the company, yielding an excellent result for a long-term client and its owners.
  • Negotiated the joint development and licensing of new predictive analytics applications in the mental health industry on behalf of a leading Colorado non-profit.
  • Assisted a family-office client with an investment in a joint venture that purchased a multi-family apartment complex in Arizona and the sale via a reverse 1031 exchange of another multi-family apartment complex in Texas for $37.3 million.
  • Finalized the launch of a private placement of up to $1.6 million for the holding company of a multi-state title insurance underwriting company. The deal was designed to eliminate corporate debt and add working capital to, among other things, fund expansion efforts.
  • Represented the Rocky Mountain’s leading manufacturer of bottled water in connection with its SEC filings, NASDAQ compliance, going private, debt financings and general corporate and governance matters.
  • Represented a Colorado pet foods company in its $2.5 million sale to a strategic buyer.
  • Assisted a family-office client with an investment in tenants-in-common that purchased a multi-family apartment complex in Texas for $37 million and related Freddie Mac financing of $22 million and two additional Freddie Mac refinancing for other projects totaling $88 million.
  • Assisted and advised on multiple aspects for the construction and operation of a world class aquatic training facility including raising private capital from investors and the negotiation and closing of bank debt financing of over $6 million.
  • Represented a Spanish private equity firm with three $1+ million Preferred Stock investments in California tech start-ups.
  • Represented a local private equity fund in negotiating with other investors and lender for a $17 million purchase of a multifamily apartment complex in Thornton through a tenant in common structure and $14 million Freddie Mac loan.
  • Represented NetFactor on the sale of substantially all of its assets to Bombora.
  • Represented the founders of booj.com, an award-winning Colorado -based web design and technology company, in its sale to RE/MAX.
  • Assisted two beverage companies in successfully raising $1.5 million in Simple Agreement for Future Equity (SAFE) private placement financings.
  • Advised a biodegradable cigarette filter company with its $14 Million Regulation A offering, which was qualified by the SEC and the State of Colorado.
  • Represented Industrial Constructors/Managers, Inc. in its acquisition of Precision Industrial Contractors, Inc.
  • Represented the founder of CAD-1 in its sale to Applied Software.
  • Represented Little People’s Landing in connection with the sale of its eight early care and education centers to EL Education.
  • Represented a Denver-based food manufacturer/retailer in the sale of its wholesale business to a national wholesaler.
  • Represented a home rental company in the sale of two of its subsidiaries.
  • Represented a Colorado agriculture company in a $2.3M equity financing and the formation and financing of subsidiaries.
  • Represented a lender in a $2.1M debt financing for a Colorado hemp company.
  • Represented the founder of Outward Hound in its acquisition by J.W. Childs Associates.
  • Advise clients on investments in opportunity zones and purchase and sales of commercial real estate through 1031 exchange transactions.
  • Represented AccuCode in connection with the sale of its subsidiary Velocity Mail to Canadian logistics software provider Descartes Systems Group Inc.
  • Represented Digital Fusion in its acquisition by an international e-commerce company.
  • Represented a fitness products manufacturer on the sale of the majority of its assets to a strategic buyer, and another client on the buyout of its business partner.
  • Advise corporate clients with respect to executive compensation and benefits matters, including the implementation of phantom stock & equity plans.
  • Represented an investment firm in the purchase of an online publishing business.
  • Advise Colorado based engineering firm in convertible debt offering.
  • Advise Colorado based hemp and CBD business on a number of significant transactions, including supply arrangements, CBD processing contracts, and distributor agreements.
  • Represented financial advisory firm in an internal buyout, including structuring the transaction for tax-efficiency.

Educational Background:

  • Oklahoma State University, B.S. in Accounting and Political Science, with honors, 1991

Industry Groups

  • Commercial Transactions
  • Corporate governance matters
  • Director and officer liability protection
  • Domestic and international public and private mergers and acquisitions
  • Entity and fund formations
  • joint ventures and strategic alliances
  • Management buyouts and debt and equity financing (including angel investments
  • Partnerships
  • Private equity and public offerings
  • Real Estate And Development
  • Securities and stock exchange compliance
  • Technology transfer and licensing
  • Venture Capital
Office Location for Julie A. Herzog

1900 Wazee Street, Suite 300
Denver, CO 80202

Phone: 303-295-9707

Fax: 303-295-9701

Julie A. Herzog:

Last Updated: 3/19/2019

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