Julie A. Herzog
Top rated Securities & Corporate Finance attorney in Denver, Colorado
Pierson Ferdinand LLP
Practice areas: Securities & Corporate Finance, Mergers & Acquisitions, Business & Corporate; view more
Licensed in Colorado since: 1998
Education: Southern Methodist University Dedman School of Law
Selected to Super Lawyers: 2014 - 2026 Details
Julie A. Herzog, a distinguished partner at Pierson Ferdinand LLP in Denver, Colorado, is a seasoned business lawyer and strategist with nearly three decades of experience. Since obtaining her license in Colorado in 1998, she has been a guiding force for clients navigating the complexities of corporate, securities and merger and acquisition transactions. Her competence spans a wide array of practice areas, including:
Capital markets
Commercial transactions
Emerging companies
Mergers and acquisitions
Private equity and venture capital
Securities
Ms. Herzog has adeptly advised clients on both domestic and international deals, joint ventures, management buyouts, debt and equity financings, technology transfers, licensing and compliance with securities and stock exchange regulations. Her guidance has been instrumental for numerous companies from their inception through to initial public offerings or successful sales.
Renowned for her ability to tailor her approach to the unique needs of each client, Ms. Herzog is celebrated for her down-to-earth style that aligns business objectives with legal and business risk management. Her dual perspective, having been on both sides of the business table, equips her with a keen understanding of the importance of timeliness, efficiency and quality customer service.
Passionate about empowering others, Ms. Herzog is a member of the Entrepreneurs' Organization, a global network fostering growth through peer learning and connections. She is also a certified authentic leader, having completed a program at Naropa University focused on leadership development, mindfulness and social responsibility. Her mission is to leverage her skills to help clients and partners achieve their goals and create a positive impact.
Throughout her career, Ms. Herzog has managed transactions exceeding $4 billion for major public companies and investment banks. She enjoys working with a diverse clientele, from Fortune 100 corporations to startups, family offices and venture capital and private equity funds. Since 2013, she has successfully negotiated and closed hundreds of transactions valued at nearly $2 billion, serving clients across various industries, including business consulting, cannabis, food and beverage, manufacturing, real estate, retail and technology.
Prior to joining Pierson Ferdinand LLP, Ms. Herzog was an equity partner at a boutique law firm in Denver and practiced corporate and securities law at major international firms for over eight years. In 2004, she ventured into entrepreneurship by starting her own clothing business, which she grew and sold successfully in 2007. This entrepreneurial experience enriches her ability to add value to her clients' endeavors, offering insights from the entire lifecycle of a business.
Practice areas
Securities & Corporate Finance, Mergers & Acquisitions, Business/Corporate, Real Estate: Business, Technology TransactionsFocus areas
Business Formation and Planning, Business Organizations, Contracts, Internet, Limited Liability Companies, Partnership, Science and Technology Law, Securities Law, Sub-chapter S Corporations
- 30% Securities & Corporate Finance
- 30% Mergers & Acquisitions
- 20% Business/Corporate
- 10% Real Estate: Business
- 10% Technology Transactions
First Admitted: 1994, Illinois
Professional Webpage: https://pierferd.com/julie-herzog
Bar / Professional Activity
- Colorado
- Illinois
- Association for Corporate Growth – Corporate Affairs Committee, 15+ years, Member 2003-present
- Entrepreneurs’ Organization – Co-Chair Alchemy 2015, Forum Moderator 2014, Membership Chair 2017-2018, Board Member 2014-2015 and 2017-2018, Member 2014-present
- WoMAN, Women of M&A Network, 2021-present
- Rocky Mountain Securities Conference – 2017 and 2018 Planning Committee
- American Bar Association – Business Law Section, Mergers & Acquisitions Committee, Market Trends Subcommittee
- Colorado Bar Association – Business Law Section, Mergers & Acquisitions Subsection, and Securities Law Subsection
- Blackstone Entrepreneurs’ Network – Network Advisor, 2017 and 2018
- University of Colorado Leeds School of Business Women’s Council, 2013-2018
- Boomtown Accelerator – Mentor, 2017
- Chair of the Underwriting Committee for the Women Inspiring Leadership Development (WILD), 2013-2015
- Social Venture Partners, Partner, 2004-2006
Transactions
- Represented an award-winning Contact Center as a Service (CCaaS) platform in its sale to a leading provider of a Unified Communications as a Service (UCaaS) platform.
- Represented a Colorado-based regenerative medicine clinic in its sale to and investment in a private equity buyer.
- Represented a Texas-based home and lawn services platform in its strategic acquisition of a Colorado-based company.
- Represented premier California roofing contractor company in its sale to a private equity buyer.
- Represented the leading petroleum producer, distributor, and servicer in its platform sale to a national private equity buyer.
- Represented a VC-backed manufacturer and distributor of prepared meals in a sale to a strategic buyer.
- Advised client on the purchase of a retail business in the fitness industry.
- Assisted SaaviHome with structuring and negotiating the sale of their technology services business and franchise business to Daisy.
- Represented client on a nearly $ 2 million Series A financing to expand its grocery store chain.
- Represented Aspen Seating, LLC, an industry leader in premium custom seating for wheelchair users, in its sale to Sunrise Medical (US) LLC, a world leader in advanced assistive mobility solutions.
- Represented Sucellus, LLC in the asset sale to Medicine Man Technologies LLC dba Schwazze for $38 million.
- Represented an Asian Street Food product company in its sale to a leading content-driven meal solutions brand based in China.
- Represented Screenmobile, the industry’s leading mobile screen repair service and franchisor, in its sale to Authority Brands, Inc.
- Represented CPG Innovations Holdings, LLC in connection with its acquisition of Gibson Athletics, Rage Fitness, and Moving Mountains.
- Represented Sun Mountain, Inc., a Colorado-based manufacturer of custom doors, in its sale to Kodiak Building Partners.
- Led an oil field services and well testing client’s $4.1 million sale of specified equipment, machinery, and other tangible property to an oil and gas flowback and fracturing services company.
- Served as legal counsel to Virtuance, one of the nation’s largest providers of real estate photography and virtual tours, in its acquisition by Diakrit, a global leader in real estate marketing.
- Represented a private equity-backed confectionery goods company in a management buyout via the purchase of all the outstanding membership interests of the company.
- Represented Colorado-based non-emergency medical transportation company owners in their acquisition of a South Carolina company specializing in similar services.
- Advised Blue Moon Digital, a leading performance marketing, data science, and digital agency, during its acquisition by Keystone Capital Management, L.P.
- Advised an e-commerce accounting firm in a transaction consisting of a part-taxable sale of equity and part-tax-deferred equity rollover.
- Advised a national franchising company and service provider in its multi-million-dollar acquisition by a leading private equity firm, whereby our clients received cash and rollover equity in the post-acquisition holding company.
- Assisted multiple clients with multi-million-dollar convertible note financings.
- Assisted in structuring and negotiating a partnership for a strategic consulting company.
- Represented Global Cannabinoids in its proposed merger with EXMceuticals in Canada.
- Represented Oakman Aerospace founders on the acquisition of Oakman by Redwire and Redwire’s merger with special purpose acquisition company (SPAC) Genesis Park Acquisition Corp (NYSE: GNPK).
- Represented the founders of kitchen installation firm Traemand in the sale of the remaining 51% of Traemand to Ingka Group, which owns most IKEA stores around the world, as part of Ingka Group’s strategy to offer customers more services.
- Assisted companies in the resolution of founder/executive disputes and the settlement of all claims favorably.
- Advise corporate clients with structuring and documenting executive compensation and benefits plans, including the implementation of phantom stock and equity incentive plans.
- Assisted the founders of a technology company in the resolution of a dispute after a change in control and termination.
- Assisted executives in negotiating and structuring investments into new and existing companies, including employment terms, owner rights and obligations, and economic structures.
- Assisted in structuring and raising millions in equity and debt financing for several hemp operations and CBD businesses in Colorado and Wisconsin.
- Assisted a leading strategic business consulting firm in a complex recapitalization, succession planning, employment agreements, and a sophisticated phantom equity plan and grants to incentivize key team members for continued growth.
- Assisted financial services, technology, CBD, engineering, title insurance, food and beverage, and consumer product companies in structuring, negotiating, and closing multi-million SAFE and convertible note financings.
- Represented buyers in multi-million dollar purchases of an online publishing business, sports franchise, manufacturing company, building materials, and construction company.
- Advise Colorado-based hemp and CBD business on several significant multi-million dollar transactions, including supply arrangements, CBD processing contracts, and distributor agreements.
- Represented Digital Fusion in its acquisition by an international e-commerce company.
- Represented AccuCode in connection with the sale of its subsidiary Velocity Mail to Canadian logistics software provider Descartes Systems Group Inc.
- Represented the founder of Outward Hound in its initial sale to Riverside Partners and subsequent acquisition by J.W. Childs Associates.
- Represented a Colorado agriculture company in a $2.3M equity financing and the formation and financing of subsidiaries.
- Represented Little People’s Landing in connection with the sale of its eight early care and education centers to EL Education.
- Represented the founders of booj.com, an award-winning Colorado-based web design and technology company, in its sale to RE/MAX.
- Represented the founder of CAD-1 in its sale to Applied Software.
- Represented Industrial Constructors/Managers, Inc. in its acquisition of Precision Industrial Contractors, Inc.
- Advised a biodegradable cigarette filter company with its $14 million Regulation A offering, which was qualified by the SEC and the State of Colorado.
- Represented NetFactor in the sale of substantially all of its assets to Bombora.
- Represented a local private equity fund in negotiating with other investors and lenders for a $17 million purchase of a multifamily apartment complex in Thornton through a tenant-in-common structure and $14 million Freddie Mac loan.
- Represented a Spanish venture capital firm with three $1+ million Preferred Stock investments in California tech start-ups.
- Assisted and advised on multiple aspects of the construction and operation of a world-class aquatic training facility, including raising private capital from investors and the negotiation and closing of bank debt financing of over $6 million.
- Assisted a family-office client with an investment in tenants-in-common that purchased a multi-family apartment complex in Texas for $37 million and related Freddie Mac financing of $22 million, and two additional Freddie Mac refinancings for other projects totaling $88 million.
- Represented the Rocky Mountain’s leading manufacturer of bottled water in connection with its SEC filings, NASDAQ compliance, going private, debt financings, and general corporate and governance matters.
- Assisted a family-office client with an investment in a joint venture that purchased a multi-family apartment complex in Arizona and the sale via a reverse 1031 exchange of another multi-family apartment complex in Texas for $37.3 million.
- Negotiated the joint development and licensing of new predictive analytics applications in the mental health industry on behalf of a leading Colorado non-profit.
- Represented a family office/private equity fund in connection with the purchase of 11 and sale of 7 multi-family apartment complexes throughout the country with an aggregate value of $800 million and simultaneous obtaining or amending of $300 million in FHA multi-family primary and supplemental loans.
- Represented a global leading publicly held medical technology company in connection with its domestic and international acquisitions of, and investments in, several privately-held companies and divestitures ranging in size from $20-80 million, including divestiture of a German subsidiary to a U.S. public company, a U.S. subsidiary to a Dutch company and acquisition of a privately held U.S. company.
- Represented a family office/private equity fund in connection with 10-15 hedge fund and real estate investments, debt financings, and refinancings for real estate projects, including Fannie Mae loans, and development projects, annually averaging approximately $80 million.
- Represented a publicly held environmental technology products and services company in connection with its public and private offerings, international and domestic mergers and acquisitions, joint ventures, stock exchange compliance, corporate governance and general corporate and commercial matters, including structuring and closing a $300 million joint venture for a new manufacturing facility, multi-million dollar PIPEs by strategic and financial investors, a $30 million registered direct offering, $27 million confidentially marketed public offering, reorganization in Delaware, stock split, two restatements, SEC investigation, derivative lawsuits and debt financing.
- Represented a healthcare technology and services company in a $14 million management buyout and recapitalization.
- Assisted public companies in connection with restatements of financial statements due to SEC comments and advised the board and management as to appropriate public disclosures.
- Facilitated the negotiations and closing for a $2.1 billion hardware and software products distributor, resulting in distribution agreements with 15-20 vendors, representing over $250 million in revenue, and subsequently prepared new hardware, software, and services distribution and license agreements to standardize and streamline operations.
Special Licenses / Certifications
- Certificate in Authentic Leadership, Naropa University, 2003
Pro bono / Community Service
- Chair of Underwriting Committee, Women Inspiring Leadership Development (WILD) Summit
- Associate Board Member, Boys & Girls Clubs of Metro Denver, 2000 - 2006
- Volunteer, Anchor Center for Blind Children
- Entrepreneurs' Organization
- Member, University of Colorado Leeds School of Business Women's Council
- Guardian ad Litem through the Rocky Mountain Children's Law Center
Educational Background
- Southern Methodist University - Juris Doctor, cum laude, Law Review Managing Editor and elected to Order of the Coif (top 10%), 1994
- Oklahoma State University - Bachelor of Science in Accounting and Political Science, with honors, Certificate in Authentic Leadership, Naropa University, 2003
Scholarly Lectures / Writings
- Presented at Fortis Law Partners 2018 Lunch & Learn Series, “How Do I Maximize My Company’s Value for a Future Exit Event? And Laying the Foundation for a Successful Exit.”
- Featured speaker on a national webcast entitled "How to Effectively Deal with an SEC Investigation” (2014).
- Presented "Critical Updates in the Changing M&A Landscape" to the Colorado Bar Association, M&A Subsection (2015).
- Presented at Fortis Law Partners 2017 Lunch & Learn Series – “How Do I Maximize My Company’s Value for a Future Exit Event?” (2017)
- Presented “Securities Law Survival Guide” at the Colorado Bar Business Law Institute’s annual CLE (2017)
- Moderator at The Business Buyer’s Symposium “Growth Through Acquisition” hosted by Transworld Business Advisors of Denver.
- Featured Speaker, National Webcast Entitled "SEC and Dodd-Frank Act Regulations Compliance: Emerging Issues and Practical Guidance", June 2013
- Moderator at “Lead Like a Mother” hosted by Denver Start Up Week, 2018
- Fraud Created the Market: An Unwise and Unwarranted Extension of Section 10(b) and Rule 10b-5, George Washington Law Review, 1995
- Resolving Fractional Interest Problems in Oil and Gas Deeds: A Framework for Analysis, Baylor Law Review, 1995
- Mile High Radio's "Blind Justice", 2012
- Law Review Managing Editor, Southern Methodist University, 1994
- Presented "Securities Law Survival Guide" to the Colorado Bar Association, 2012
- Featured on Mile High Radio's "Blind Justice" where she spoke on the recently enacted JOBS Act, 2013
Honors
- Named to Law Week Colorado’s Top Women Lawyers list – 2025
- Named to the 2025 Colorado Titan 100 Hall of Fame and Colorado Titan 100, 2020 & 2023
- Named to The Best Lawyers in America® List (Business Organizations (including LLCs and Partnerships, Commercial Transactions / UCC Law, Corporate Law, Securities / Capital Markets Law), 2021-2025
- Selected to Super Lawyers (Securities & Corporate Finance, Mergers & Acquisitions, Business/Corporate, Real Estate, Technology Transactions), 2014 - 2025
- Named Tenured Member of the Year by the Entrepreneur’s Organization, Colorado Chapter – 2023
- Top 50: Women Colorado Super Lawyers: 2016 - 2017
- Denver Business Journal 2021 Outstanding Woman in Business – 2021
- M&A Lawyer of the Year by ACQ Global Awards, 2017-2019
- M&A Corporate LiveWire Award - 2017
- Denver Business Journal’s Outstanding Women in Business Award, Finalist – 2015
- Elite M&A Lawyer, Corporate Live Wire Award in Colorado – 2015
- InterContinental Finance Magazine “100 Leading Female Lawyers” – 2014
- “Top Woman Lawyer”- 2010, Finalist
- Law Week Colorado “Woman of Accomplishment” – 2009
- Denver Business Journal “Outstanding Women in Business Awards,” Finalist, “Mile Hi Leader” category – 2005
- Denver Business Journal “40 under 40”- 2002
Industry Groups
- Commercial Transactions
- Corporate governance matters
- Director and officer liability protection
- Domestic and international public and private mergers and acquisitions
- Entity and fund formations
- joint ventures and strategic alliances
- Management buyouts and debt and equity financing (including angel investments
- Partnerships
- Private equity and public offerings
- Securities and stock exchange compliance
- Technology transfer and licensing
- Venture Capital
Selections
13 Years Super Lawyers
- Super Lawyers: 2014 - 2026
