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Robert Zarco

Attorney Profile

Top Rated Franchise & Dealership Attorney in Miami, FL

Zarco Einhorn Salkowski Brito, PA
2 S. Biscayne Blvd., 34th Floor
Miami, FL 33131
Phone: 888-488-3992
Fax: 305-374-5428
Selected to Super Lawyers: 2006 - 2022
Licensed in Florida Since: 1985
Practice Areas: Franchise/Dealership, Business Litigation
Languages Spoken: English, Spanish
  • Free Consultation
  • Virtual Appointments
Attorney Profile

Experienced and Renowned Commercial Trial and Business Lawyer.  Nationally Awarded Leader in Franchise Law representing Franchisees from over 500 brands in 40 states and 20 countries. Awarded "Best Law Firms" National Tier 1 by Best Lawyers © in U.S. News & World Report. Robert Zarco, Founding Partner of Zarco, Einhorn, Salkowski, & Brito, P.A., has been at the forefront of protecting the legal rights and interests of business clients in the USA and internationally for over 35 years, handling complex commercial trials, legal transactions, disputes and other litigation in Federal and State Courts, as well as Arbitration and Mediation.  A very well-known and experienced aggressive and creative Trial Lawyer and negotiator, Zarco is frequently awarded legal industry distinctions including “Lawyer of the Year” in 2020 for Franchise by Best Lawyers of America©, “Top Dealmakers of the Year” for Commercial Real Estate by Daily Business Review, Most Effective Real Estate Lawyer in S. Florida, Lifetime Achievement Award for Total Quality Franchising by the American Association of Franchisees &  Dealers (AAFD), “Legal Eagle” by Franchise Times, “South Florida’s Top Lawyers” by Miami Herald, “Top Attorneys in Florida”, and one of Florida’s “Super Lawyers”.  The Firm is repeatedly listed in U.S. News and World Report among “Best Law Firms” by Best Lawyers of America ©, listed in the Bar Register of Preeminent Lawyers and has an AV Preeminent Rating from Martindale-Hubbell.

Mr. Zarco leads a team of experienced attorneys who have a long track record of helping franchises and other businesses form, manage, grow, restructure, exit, and defend their legal transactions and disputes, including but not limited to real estate, insurance, intellectual property, employment, and so much more.  Robert Zarco is especially renowned by the legal world nationwide as a trial lawyer and advocate for franchisees in all aspects of franchise law, and argues for clients nationally in many state and federal courts.  He also actively lobbies federal congresspersons and state legislators representing the franchisees’ interests and promoting the enactment of “Fair Franchising” legislation among their other business interests. National Landmark and Precedent-Setting Cases in Franchise Law and Commercial Litigation, including Steven Scheck vs Burger King Corp., a legal case that invoked the implied covenant of good faith and fair dealing as it relates to protecting the territory rights of franchisees.  Janice P. Handlers-Bryman and Michael Bryman v. El Pollo Loco, Inc. also became a game-changer for franchisees and Zarco Law in that the court upheld the idea that a franchisor’s duty to act in good faith and to deal fairly with franchisees overrides explicit, yet legally and factually unconscionable terms and provisions laid out in the franchise disclosure document (FDD) including in the franchise agreement.

Mr. Zarco travels extensively lecturing and teaching seminars on vital legal business issues and topics to attorneys, business organizations, franchisee associations, franchisors, universities, the American Bar Association (ABA), the International Franchise Association (IFA), the Coalition of Franchisees Association (CFA), the Academy of Florida Trial Lawyers, the Association of Trial Lawyers of America, and many others.  Broadly recognized as one of the nation’s top franchise trial lawyers, Robert Zarco has provided professional testimony before various state legislatures including California (“Why Venue Provisions in Franchise Agreements Must be Void as a Matter of Law”), Maryland (“The Way to Bring Fairness to Franchising”), Arizona (“The Necessity of Franchise Legislation”), Connecticut (“The Benefits of Enacting Franchise Legislation”), and New York (“From Litigation to Legislation – Leveling the Playing Field Between Franchisees and Franchisors”).  Additionally, Mr. Zarco travels nationwide presenting lectures on topics vital to franchisees and has appeared on radio and television programs, including CNBC “Minding Your Business,” CNBC “How To Succeed In Business,” PBS “Nightly Business Report,” “Your Financial Future with Jonathon Pond,” “The Judy Jarvis Show,” and CBS “Eye To Eye with Connie Chung,” to provide expert commentary on specific franchise cases, and franchising in general.  Mr. Zarco has also published articles including “Practical Aspects of Franchisee Representation; Alternative Dispute Resolution: Which Method is Best for Your Client,” “Know Your Legal Rights,” and “Tips for the Franchisee in Pursuit of the American Dream.” He has authored and been quoted in a multitude of magazine and newspaper articles and videos and has appeared on several radio and television programs, throughout the United States and internationally, in order to provide professional commentary on a variety of business issues and trends in general, as well as on specific legal cases which the firm has handled in which the rulings have served as important legal precedents for the franchise community. 

Robert Zarco graduated from Harvard University with a Bachelor’s degree in Economics.  He further developed his extensive background in business, accounting and finance during his employment at General Motors Corp in New York as a management level Financial Analyst, while simultaneously attending Pace University Graduate School of Business MBA Finance program in New York.  Zarco developed a great curiosity for the Law and ultimately graduated from the University of Miami School of Law.  Mr. Zarco is admitted to practice before the U.S. Supreme Court, the Florida Supreme Court, the U.S. District Court for the Southern District of Florida, the U.S. District Court for the District of Arizona, U.S. Court of Appeals for the Eleventh Judicial Circuit and federal courts in many other jurisdictions on a special appearance basis, just to name a few.

With Zarco as Founder and Senior partner, the firm has earned significant victories for clients, and has established legal precedents which have paved the way for courts to understand the complexities of the franchise relationship in particular. Zarco Einhorn Salkowski & Brito, P.A. has been repeatedly in the forefront of important franchise law issues, such as encroachment/cannibalization, breach of the implied covenant of good faith and fair dealing, fraud in the inducement, fraudulent concealment, and breach of contract, in addition to statutory violations of state and federal franchise laws. 

Zarco Einhorn Salkowski & Brito, P.A. represents franchisees from over 500 brands in more than 40 states and 20 countries on disputes against major franchise systems in the hotel, restaurant, dealership, and other service industries. Past and present clients include franchisees of Holiday Inn, Days Inn, Howard Johnson, Best Western, Ramada, Quality Inn, Planet Fitness, Harley Davidson, McDonald’s, Burger King, Subway, Wendy’s, Dunkin’ Donuts, Arby’s, Kentucky Fried Chicken, Tony Roma’s, Miami Subs, Pizza Hut, Johnny Rockets, T.C.B.Y., Haagen Dazs, Checkers, Rally’s, TGI Friday’s, Hard Rock Café, Fat Tuesdays, Little Caesars’, Jack-in-the- Box, Denny’s, Bonanza, Manhattan Bagel, Subway, Blimpie, Schlotzsky’s, 7-Eleven, Coca-Cola, PepsiCo, Decorating Den, Oil Express, Corner Bakery, Moe’s Southwest Grille, Coldstone Creamery, Carl’s Jr., Camp Bow Wow, Carvel, Chevron, Hair Club for Men, Domino’s, Papa John’s. Golden Corral, Naked Pizza, Papa Murphy’s, Red Brick Pizza, Payless Car Rental, Remax, Sotheby’s, Smoothie King, Steak & Shake, Tutor Time, Wolfgang Puck and ServPro, among many many others.  Mr. Zarco and the Firm have also represented Franchisee Associations including 7-Eleven, TCBY, Johnny Rockets, Little Caesars, Wood You Furniture, Roto-Rooter, Papa John’s, Massage Envy, Edible Arrangements, among many others.

Fluent in the Spanish language, Robert was born in Cuba and came to New York with his parents in 1961 at the age of 2, fleeing Communism and leaving all material possessions behind. The sacrifices of his parents combined with Robert’s personal drive, determination, and hard work led him to great achievements.  Beginning at the age of 7 as an entrepreneur in the landscape business, he converted his substantial earnings into a real estate investment to buy his first rental property as a college freshman.  As a Community Leader and Philanthropist, Zarco has served on the Board of Trustees for the Public Health Trust/Jackson Health System, as well as in the University of Maryland Board of Trustees.  He supports many charitable causes that are dear to his heart such as The Jewish Federation, AIPAC, Rambam Hospital in Israel, Israel Bonds, and Temple Menorah among many others.  Robert is an avid yachtsman who loves the outdoors, boating, and being out in the open water; he is also an amateur Chef, hosting parties and fund-raisers for many great causes.  Zarco loves to collect automobiles and displays his new art collection at the law firm’s luxurious new offices in Downtown Miami. Together with his family and three grown children, Robert loves to travel and lives his life to the fullest.  He truly lives by the mottos he cherishes most: “Work hard, Play hard” and “Live, Learn, Love, and Laugh”.

Practice Areas
  • 60%Franchise/Dealership
  • 40%Business Litigation


17 Years Super Lawyers
  • Super Lawyers: 2006 - 2022

About Robert Zarco

First Admitted: 1985, Florida

Professional Webpage:


  • Top Attorneys in the Franchise Sector
  • Fellow and Order of the Centurions, Trial Lawyers Honorary Society, Litigation Counsel of America (LCA), Since 2021, Fellow and Order of the Centurions, Trial Lawyers Honorary Society, Litigation Counsel of America (LCA), 2021
  • AAFD Total Quality Franchising Award for Lifetime Achievement, AAFD Total Quality Franchising Award for Lifetime Achievement, American Association of Franchisees & Dealers, 2021
  • "LAWYER OF THE YEAR" in Franchise law 
  • “Top Lawyers in Franchise”, South Florida Legal Guide, 2009-2010
  • South Florida’s Top Lawyers, Miami Herald
  • “Highest Rating in Legal Ability & Ethical Standards”, Lexis Nexis
  • Top Attorneys in Florida, Florida Super Lawyers
  • “The only Franchise Lawyer listed as one of “South Florida’s Top lawyers”, South Florida Legal Guide
  • Florida Super Lawyers – Since 2006
  • “AV” Peer Rating, Martindale-Hubbell, Since 1995
  • Top Attorneys in Florida – “Franchise/Dealership Law”
  • Top Deal Maker of the Year – Real Estate
  • Haute Lawyer- Commercial, Franchise & Trial Lawyer
  • “Top Franchise Attorneys’ – Top Legal Minds in the Business”, Franchise Times
  • Legal Elite, Florida Trend Magazine
  • Key Partners Award, South Florida Business Journal Magazine
  • “Top Franchise Lawyers” – The Best Lawyers in America
  • Florida’s Top Lawyers – Franchise Law
  • National Register’s Who’s Who in Executives & Professionals 2005-2006 Edition
  • “Zarco Einhorn Salkowski & Brito, P.A. as one of South Florida’s Top Law Firms”, South Florida Legal Guide
  • Legal Eagle – Litigation, Franchise Times, Since 2008
  • “Bar Register of Preeminent Lawyers”, Lexis Nexis
  • Very Best U.S. Attorneys in Franchising 2013
  • Florida Trend’s “Florida’s Legal Elite 2013″
  • Top IMPACT Legal Leaders
  • Power Player, South Florida Business Leader Magazine
  • Most Effective Lawyers of South Florida- Real Estate
  • AV Rating for Preeminent Lawyers, Lexis Nexis
  • “Best Lawyers in Franchise” – South Florida’s Best Lawyers
  • “Top Franchisees and Automotive Dealerships Lawyer”, South Florida Legal Guide
  • “Bar Register of Preeminent Lawyers”, Lexis Nexis
  • Best Lawyers of America – Franchise Law, Since 2013
  • “South Florida’s Top Lawyers”, Miami Metro Magazine
  • The International Who’s Who of Franchise Lawyers, 2011-2015
  • Top Attorneys- Best in Class, Franchise Times
  • Top Lawyer, South Florida Legal Guide
  • Deal Maker End of Year “Franchise Law” – Annual Award, 2013
  • “High- Flying Franchise Attorneys”, Franchise Times Magazine

Scholarly Lectures/Writings

  • 2000, Fairness and Good Faith and McDonald’s Remodeling Requirements, Consortium Members Inc. Equity Forum, A Publication for McDonald’s Franchisees
  • 2015, September 21-22. “Joint- Employer: What it really Means for You and Franchisors”, 2015 DDIFO National Conference, Las Vegas, NV
  • 2000, Convention. Fairness and Good Faith and McDonald’s Remodeling Requirements.
  • 2015, March 24-25. The CFA, Washington, DC
  • 2000, April. Alternatives in Resolving Franchisor– Franchisee Disputes— Part One: The Mediation Option
  • 2015, February 26. “Affordable Care Act – The Employer Mandate in Summary”, DDIFO District Member Meeting, Orlando, FL
  • 2000, March. “Liquidated Damages Clauses – Do You Always Have to Pay?”
  • 2014, October 15-17. “The 7 Most Significant Franchise Cases of all Time”, 37th Annual ABA Forum on Franchising, Seattle, WA
  • 2000, February. The American with Disabilities Act–An Overview for Franchisees in the Lodging Sector
  • 2014, October 9-12. “Hawaii’s Motor Vehicle Industry Licensing Act” , 55th Annual HADA Convention, Wailea, HI
  • 2000, January. Premises Liability– Is the Franchisor or Franchisee Responsible When a Guest is Injured on Hotel Property
  • 2013, May 5-9. “Alternatives to Default: Managing Underperforming Franchisees”, 46th Annual IFA Legal Symposium
  • 1999, November. Part II of the Most Potentially Dangerous Contract Clauses in Your Franchise Agreement
  • 2010, November. Lecture: University of Maryland
  • 1999, September. Ten of the Most Dangerous Contract Clauses Which May Be in Your Franchise Agreement
  • 2009, October. “Franchise Litigation”, ABA Forum on Franchising, Toronto, ON, Canada
  • 2009, May 30-31. “Tips for Franchisees in Pursuit of the American Dream”, Franchise & Business Opportunities Expo, Ft. Lauderdale, FL
  • 1999, August. Legal Aspects of Franchisees in the Lodging Sector
  • 2009, June. “Tips for the Franchisee In Pursuit of the American Dream”
  • 1999, Buyers. Risky Business: Pursuing the American Dream With A Franchise.: What to look for before you invest in a franchise system
  • 2009, March. “Guest satisfaction Still First Priority for hospitality Industry in Weathering Challenging Economic Times”
  • Know Your Legal Rights.
  • 2009, February. “Creative Strategies for Franchise Businesses to Navigate Challenging Economic Times”
  • Practical Aspects of Franchisee Representation Alternative Dispute Resolution: Which Method is Best for Your Client
  • 2008, October. “Franchisees: Cutting Service & Quality Not the Answer During Challenging Times”
  • The Sounds of Silence in the Franchise Agreement, co-author with Lawrence V. Ashe, Franchise Law Journal, vol. 19, no. 1, American Bar Association
  • 2006, October 11-13. “The Practical Considerations on Litigation Franchise Disputes” ABA 29th Annual Forum on Franchising, Boston, MA
  • 2006, February 9-12. “Investing in a Hotel Franchise”, National Society of Minorities in Hospitality, Dallas, TX
  • 2005, March 24-25. “Maximizing your Franchise Agreement”, 2005 AAHOA Annual Convention & Trade Show, Ft. Lauderdale, FL
  • 2005, February 3-4. “Getting the Most Out of the Franchisor/Franchisee Relationship”, 3rd Annual Hospitality Law Conference, Houston, TX
  • 2004, November 5. “Understanding the UFOC and Franchise Laws”, Hampton Roads Franchise Roads Expo 2004, Hampton, VA
  • 2004, September 8. “Getting the Most of the Franchisor/Franchisee Relationships”, Tennessee Hospitality Alliance Exposition with Tennessee Restaurant Association, Nashville, TN
  • 2004, August 6. “Benefits of a Franchise Association & Medicine Shoppe Franchise”, Pharmacy Franchise Owner Association, Anaheim, CA
  • 2004, January 22. “Hospitality Franchising Issues”, Conrad N. Hilton College, University of Houston, Houston, TX
  • 2003, September 22. “Lawsuit Trends and Thoughts on Avoiding Litigation”, Multi-Unit Food Service Operators Conference, Atlanta, GA
  • 2003, June 12. Nova’s Fast Track MBA Training in Franchise Management – International Institute of Franchise Education, H. Wayne Huizenga School of Business & Entrepreneurship, Nova Southeastern University, Davie, FL
  • 2003, June 3. “Franchising Today UFOC Night”, U.S. Hispanic Chamber of Commerce’s “Franchise Today”, Orientation Seminar, New York, NY
  • 2003, April 9. “Franchising Today UFOC Night”, U.S. Hispanic Chamber of Commerce’s “Franchising Today”, Orientation Seminar, Orlando, FL
  • 2003, January 22. “Franchise Relationship Laws In US Territories”, U.S. Hispanic Chamber of Commerce’s “Franchising Today” Orientation Seminar, Caguas, Puerto Rico
  • 2016, November 10. “Where to Draw the Line – Is your Franchise Agreement an Unconscionable, Illusory Contract?”, 39th Annual ABA Forum on Franchising, Miami Beach, FL
  • 2003, January 17. “The Ten Most Dangerous Provisions In A Franchise Agreement”, Florida Bar Franchise Seminar, Miami, FL
  • 2016, May 4. “NLRB Decision: Joint Employer”, 7-Eleven Franchisee National Coalition Conference, Fort Lauderdale, FL.
  • 2002, October 30. “Financial Management Of A Franchised Business And The Role Of The CPA”, The Cuban American CPA Association, Miami, FL
  • 2002, October 19. “Franchising Today: Exploring New Markets & New Opportunities”, The United States Hispanic Chamber of Commerce, Los Angeles, CA
  • 2017, February 24. “Alternative Fee Arrangements”, Inaugural Corporate Counsel Summit, Coral Gables, FL.
  • 2002, October 6. “The 10 Most Dangerous Contract Clauses In The Hardee’s Franchise Agreement”, The Hardee’s Convention, Miami, FL
  • 2016, February 26. “Arbitration – An overview as to matters that should be considered by a practitioner when determining whether to arbitrate a case, as well as practice tips on effective ways to handle different aspects litigation.”, Bench & Bar Arbitration Panel Presentation, Miami, FL.
  • 2000, January. Five of the Most Dangerous Contract Clauses Which May Exist in Your Franchise Agreement
  • 2015, December 14. “Launching into the World”, Florida International University Commencement Ceremony, Miami FL.
  • 2000, April. “The Top Ten Issues Facing Hotel Counsel”
  • 2015, October 8-11. “Legal implications of the recent National Labor Relations Board decision on franchisors, franchisees and franchising in general”, 56th Annual HADA convention, Maui, HI

Bar/Professional Activity

  • Florida Bar Association
  • U.S. Supreme Court
  • U.S. District Court for the Middle District of Florida
  • American Franchisee Association
  • U.S. District Court for the District of Colorado
  • Dade County Bar Association
  • U.S. Court of Appeals for the Eighth Circuit
  • Federal Bar Association
  • Academy of Florida Trial Lawyers
  • U.S. District Court for the Southern District of Florida
  • American Bar Association Franchise Forum
  • U.S. District Court for the Eastern District of Wisconsin
  • Cuban American Bar Association
  • U.S. Court of Appeals for the Ninth Circuit
  • Federal Trial Bar Association
  • U.S. Court of Appeals for the First Circuit
  • Florida Justice Association
  • Florida Supreme Court
  • American Bar Association
  • U.S. District Court for the Western District of Michigan
  • Association of Trial Lawyers of America
  • U.S. Court of Appeals for the Eleventh Circuit
  • Dade Country Trial Lawyers Association
  • U.S. Court of Appeals for the Fifth Circuit

Pro bono/Community Service

  • Delegate to White House Conference on Small Business
  • University of Maryland Board of Trustees
  • Board of Directors of Temple Menorah
  • Florida International University Graduation Commencement Speaker
  • City of Miami Beach Budget Advisory Committee
  • Several committees for Greater Miami Jewish Federation
  • Jackson Memorial Hospital/Public Health Trust Governing Board of Trustees
  • Affiliate of American Franchisee Association Member of Beacon Council

Educational Background

  • Harvard University, B.A., 1980
  • Attended Pace University Graduate School of Business

Industry Groups

  • Dealerships
  • Etc.
  • Hospitality
  • Licensing
  • Real Estate
  • Restaurants
  • Service
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Office Location for Robert Zarco

2 S. Biscayne Blvd.
34th Floor
Miami, FL 33131

Phone: 888-488-3992

Fax: 305-374-5428

Last Updated: 5/15/2022

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