Betsey T. Herd

Attorney Profile

Top Rated Personal Injury Attorney in Palm Harbor, FL

Morgenstern & Herd
 | 800 Tarpon Woods Blvd, Palm Harbor, FL 34685
Phone: 813-597-3000
Fax: 813-597-3333
Selected To Super Lawyers: 2010 - 2020
Licensed Since: 1995
Practice Areas:
  • Personal Injury - General: Plaintiff (70%),
  • Personal Injury - Medical Malpractice: Plaintiff (20%),
  • Personal Injury - Products: Plaintiff (10%)
    Attorney Profile

    With more than 35 years of combined medical and legal experience, attorney Betsey Herd provides a unique insight into the intersection of law and medicine, especially that related to cardiac health and catastropic injuries. Ms. Herd focuses on the safe practice of medicine, reform on behalf of the nation's frail elders and litigation on behalf of victims of others' negligence. She practices with her firm, Morgenstern & Herd, P.A., based in Tampa, Florida.

    Ms. Herd previously worked as a clinical manager for one of the largest hospital systems in the country, and due to this experience, Ms. Herd believes in medical provider accountability and fiscal responsibility. She received her undergraduate degree in exercise physiology and her master's degree in cardiovascular physiology. Ms. Herd attended Memphis State University where she received her law degree, after working for nearly a decade in the medical field.

    Rated as an AV Preeminent* lawyer by Martindale-Hubbell, Ms. Herd spends a substantial portion of her time lobbying for victims' rights in Tallahassee. She is the past president of the Tampa Bay Trial Lawyers Association and is a member of the Florida Justice Association. She is admitted to practice in the states of Florida and Tennessee as well as before the U.S. District Court for the Middle District of Florida.

    *AV Preeminent and BV Distinguished are registered certification marks of Reed Elsevier Properties Inc., used in accordance with the Martindale-Hubbell certification procedures, standards and policies. Martindale-Hubbell is the facilitator of a peer review rating process. Ratings reflect the confidential opinions of members of the bar and the judiciary. Martindale-Hubbell ratings fall into two categories: legal ability and general ethical standards.

    Practice Areas
    • 70%Personal Injury - General
    • 20%Personal Injury - Medical Malpractice
    • 10%Personal Injury - Products
    Focus Areas

    Animal Bites, Motor Vehicle Accidents, Personal Injury - Plaintiff, Slip and Fall, Wrongful Death, Construction Accident, Brain Injury, Trucking Accidents, Premises Liability - Plaintiff, Medical Malpractice, Birth Injury, Delayed or Incorrect Diagnosis, Motor Vehicle Defects, Products Liability


    Selected to Super Lawyers for 11 yearsbottom-image

    Super Lawyers: 2010 - 2020

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    About Betsey Herd

    Admitted: 1995, Florida

    Professional Webpage:


    • Inducted into ABOTA, Member, American Board of Trial Advocacy, 2011
    • Jurisprudence Awards for Torts I, Trial Advocacy, Appellate Argument, and Moot Court
    • Betsey has been chosen by her peers as Florida's Legal Elite from 2011 - 2017., Florida Legal Elite, Florida Trend's Florida Legal Elite, 2019
    • Appointed to Mammography Accessibility Workgroup by the President of the Florida Senate, 2004
    • Florida Secretary of Health Award for Service, Florida Department of Health, 2004
    • AV® Preeminent™ Peer Review RatedSM by Martindale-Hubbell®

    Bar/Professional Activity:

    • Member, Hillsborough County Bar Association, 2007
    • Member, The American Association of Justice
    • Board of Directors, Florida Justice Association, 2002 – 2009
    • Member of American Board of Trial Advocates since 2011 up to the present time., 2011
    • U.S. District Court, Middle District of Florida
    • Member, Florida Justice Association, 1997
    • Executive Committee for the Academy of Florida Justice Association, 2005
    • Tennessee, 1995
    • Member, The Florida Bar Association
    • Past President, Tampa Bay Trial Lawyers, 2006 – 2007
    • Florida, 1995

    Pro bono/Community Service:

    • Hillsborough County Ask a Lawyer at Fox 13 News Station, 2019
    • Hillsborough County Bar Ask a Lawyer program in affiliation with Fox 13., 2006
    • Participation in Hillsborough County Bar Association "Ask a Lawyer" at Fox 13, Tampa, FL, 2008
    • Past Secretary of the Women's Caucus and an EAGLE program sponsor
    • Served on Hillsborough County Committee for Community Support raising funds for Slain officers and The Gold Shield., 2010

    Scholarly Lectures/Writings:

    • Various lectures on medical topics and preparing clients to testify and preparing your case for trial., Lecturer, CMEs, Cross Examination, Medical Experts, Florida Justice Association, 2001
    • Presentation on How the presuit process can be used to learn about the defense of the case., Lecturer, Using Presuit to your Advantage, Florida Justice Association Masters of Justice Seminar, Medical Malpractice, Personal Injury, 2019


    • 7 figure resolution of matter with Ride Share Company, 2018
    • Verdict of nearly $2,000,000 against State Farm arising from refusal to pay policy limit of $100,000., 2005
    • Settlement just under 7 figures for victim who was not blood typed before surgery by anesthesia, surgeon or hospital., 2012
    • Eight figure settlement of catastrophic injuries involving a commercial vehicle., 2016
    • Settlement of fall with ankle fracture on apartment stairs where resident had lived for 2 years prior in an amount of $289,000., 2009
    • Verdict in excess of $1,000,000 against Cypress Gardens in Water Ski show for boat driver's negligence, 2004
    • Verdict against GEICO in automobile case with TMJ injury in amount exceeding $750,000., 2001
    • Settlement of out of state automobile accident matter for Florida resident of $350,000 for injuries involving rib fracture, fracture of small finger and herniated disk., 2013
    • Trial of liability in trucking matter.  Court awarded attorneys fees and verdict in favor of clients., 2018
    • Entry of Judgment against GEICO for $750,000 pending bad faith action where policy limit was $10,000. Settlement of case after entry of Judgment in 2011., 2009
    • Verdict of $230,000 against Food Lion in fall down case with contested liability and unknown customers who allegedly moved warning cones., 2001
    • Settlement with premises insurer involving fall on stairs by resident who had lived in apartment for two years in excess of $250,000.00., 2010
    • Seven Figure Settlement (confidential) with major Florida hospital system arising from a failure to inform of radiologic findings for over four years., 2013
    • Verdict in Dade County for victims involved in collision with a commercial vehicle.  Court awarded attorneys fees., 2015
    • 7 figure settlement with hospital system for failure to diagnose epidural abscess., 2010
    • Settlement of Automobile Injury Case in an amount exceeding $200,000 with disk injury from minor side impact., 2010


    • High six figure Verdict against trucking company and truck driver.
    • Verdict against Allstate in the amount of $653,000 pending bad faith action after underinsured Sheriff's Officer Rear-ender client on $100,000 policy limit where Allstate paid full verdict.

    Other Outstanding Achievements:

    • Interview with Russell Rhodes on Medical Malpractice and Researching your Physician, 2019
    • Fox 13 News - Interviews with Russell Rhodes on Glyphosate Food Contaminants, Key Fob Dangers and Distracted Driving Laws., 2019


    Educational Background:

    • Wake Forest University, M.A., Cardiovascular Physiology, 1985
    • University of Florida, B.S., With Honors, 1982
    • Memphis State University, J.D., 1994

    Industry Groups

    • Christian Attorneys
    • Florida Justice Association
    • Hillsborough County Bar Association
    • Nurse Attorneys
    • Tampa Bay Trial Lawyers


    • “Extremely skilled, experienced and well regarded plaintiff's lawyer specializing in medical malpractice law.”
    • “I am familiar with her work which is excellent and her verdicts reflect that excellence. Highly ethical.”
    • “Mrs. Herd is both a nurse, and a trial attorney. She has been a leader in the field of plaintiff medical malpractice trial law for almost two decades. She is highly respected by her peers, and willingly shares her knowledge with younger attorneys new to the practice. She has also served and led our local trial lawyer's organization, providing support to the legal profession at large. Mrs. Herd has tried many cases to successful verdict for her client. In addition to her command of the law and fine results, Mrs. Herd maintains the highest of ethics, and as such, is a shining example to the legal profession.”
    • “Betsey is a thorough, well prepared and amazing attorney. She truly cares about her clients and getting them justice. She is fair and professional.”
    • “Betsey has an outstanding medical-legal mind and a passion for her clients' rights.”

    These comments were made by fellow attorneys during the annual nomination process.

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    Office Location for Betsey T. Herd

    800 Tarpon Woods Blvd
    Palm Harbor, FL 34685

    Phone: 813-597-3000

    Fax: 813-597-3333

    Betsey T. Herd:

    Last Updated: 4/21/2020

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