Practice areas: Business Litigation, Business & Corporate, Intellectual Property Litigation; view more
Licensed in Texas since: 2011
Education: Yeshiva University Benjamin N. Cardozo School of Law
Languages spoken: English, Korean
Selected to Rising Stars: 2016 - 2024 Call today:
214-206-4064
Sul Lee Law Firm
3030 Lyndon B Johnson FwySuite 220
Dallas, TX 75234 Visit website
Details
Sul Lee is a dedicated attorney and the founder of Sul Lee Law Firm, PLLC, based in Dallas, Texas. Her firm focuses on various legal areas, including business litigation, corporate law, intellectual property and more, and she serves clients primarily in Dallas and Austin, Texas. She, who established her firm in 2013, is passionate about entrepreneurship and law, striving to assist local businesses in navigating their legal challenges.
Ms. Lee's commitment to small and medium-sized businesses in Texas is evident through her strong client relationships and successful case outcomes. Her dedication is reflected in the repeat business, referrals and recommendations that have helped her firm grow within the Dallas-Fort Worth community. Fluent in Korean, she also actively supports the Korean business community by serving in leadership roles such as on the board of the Greater Dallas Asian Chamber of Commerce and as vice president of The Korean Society of Dallas.
Ms. Lee aims to assist business clients, particularly those of Asian and Korean backgrounds, in overcoming cultural differences in business law between Asia and America. She is committed to helping these clients achieve success by resolving their legal issues effectively.
Admitted to practice in Texas, Michigan and Georgia, Ms. Lee is also affiliated with the U.S. Patent and Trademark Office. Her education includes a Juris Doctor from Yeshiva University’s Benjamin N. Cardozo School of Law and a Bachelor of Science in biochemistry/chemistry from the University of California, San Diego. Her dedication to her profession and community is further highlighted by her recognition as a Goldman Sachs 10,000 Small Businesses scholar and her roles as president of the Dallas Asian Chamber of Commerce and legal advisor for the Dallas Korea Consular Office. She frequently shares her knowledge through lectures and media appearances, contributing to various community initiatives and discussions.
Practice areas
Business Litigation, Business/Corporate, Intellectual Property Litigation, Employment Litigation: Defense, Intellectual PropertyFocus areas
Business Formation and Planning, Business Organizations, Contracts, Copyrights, Employment Law - Employer, Intellectual Property Law, Limited Liability Companies, Non-Compete Agreements, Partnership, Patents, Sub-chapter S Corporations, Trade Secret, Trademarks
- 40% Business Litigation
- 20% Business/Corporate
- 20% Intellectual Property Litigation
- 10% Employment Litigation: Defense
- 10% Intellectual Property
First Admitted: 2011, Texas
Professional Webpage: https://sulleelaw.com/team/sul-lee/
Bar / Professional Activity
- Texas State Bar
- U.S. District Court for the Western District of Texas
- U.S. District Court for the Eastern District of Texas
- U.S. District Court for the Northern District of Texas
- Georgia State Bar
- Michigan State Bar
- U.S. Patent and Trademark Office, 2010
Verdicts / Settlements (Case Results)
- Trademark Infringement Litigation – $1.3 Million Jury Verdict Reinstated on AppealUnder Sul Lee’s leadership, the firm represented I&I, a well-known hair extension company, in a federal trademark infringement case against a former business partner who continued selling products using I&I’s “EZ Pre-Stretched Braid” brand name after their license ended.The firm built a strong case demonstrating willful infringement, consumer confusion, and measurable business harm. After a multi-day federal trial, the jury awarded I&I $1.3 million in damages. When the trial court later reduced the award, Sul guided the firm’s appellate strategy — and the Fifth Circuit Court of Appeals reinstated the full $1.3 million verdict.This result showcases Sul’s leadership in high-stakes intellectual property litigation and her team’s ability to protect clients’ brands and innovations through meticulous trial preparation and appellate advocacy.
- Non-Compete Dispute – Favorable Pre-Litigation ResolutionSul Lee oversaw the firm’s representation of a group of former employees facing aggressive enforcement of a non-compete agreement by their former employer. The contract was overly broad and unenforceable under Texas law, restricting competition statewide without valid consideration.Under Sul’s guidance, the firm developed a targeted pre-suit strategy, issuing a detailed demand letter that cited key case law and exposed the employer’s overreach. The employer immediately ceased all enforcement efforts, allowing the clients to continue their new business operations freely.The matter was resolved entirely before litigation, demonstrating Sul’s ability to combine deep legal knowledge with practical, results-driven leadership in employment and business disputes.
- Franchise Dispute – $49,000 Claim Settled for $1,500 (Pre-Litigation Resolution)Under Sul Lee’s strategic oversight, the firm represented a Virginia-based franchisee seeking to terminate a Bodybar Pilates franchise agreement after being unable to open her studio. The franchisor demanded the full $49,000 initial franchise fee, despite never delivering operational support or training.Sul and her team leveraged Virginia’s franchise statutes — which require franchisors to confer actual value before collecting upfront fees — to challenge the demand. Through persistent negotiation, the team secured a full release of all obligations, reducing the payment from $49,000 to only $1,500. No litigation was required.This outcome showcases Sul’s practical and business-minded approach to resolving disputes efficiently, protecting small business owners from unfair franchise terms while avoiding costly legal battles.
Videos
- Facing a potential lawsuit can be a stressful experience for any business owner. That's why our experienced attorneys have put together a helpful YouTube video on how to prepare for a consultation regarding partnership disputes, real estate disputes, and employee disputes. From gathering relevant documents to identifying potential legal defenses, we'll help you feel confident and prepared as you navigate the legal process., How To Prepare Impending Lawsuit? | Partnership Dispute, Employee Dispute, and Real Estate Dispute, 2023
- Join the team at Sul Lee Law Firm as they delve into the complexities of intellectual property law, focusing on the intriguing case of Birkin/Wirkin bags and their knock-offs. Learn about the legal distinctions between counterfeits and dupes, the challenges of protecting design patents, and the implications for businesses and consumers. This discussion provides valuable insights into the world of high-end fashion and the legal frameworks that govern it., Understanding Intellectual Property and Counterfeits: The Case of Wirkin Bags, 2025
- This week Sul Lee tells us about running a business successfully and helping other businesses to achieve success too. She reflects on the challenges of being an attorney and a businesswoman - recounting advice from her father. Sul shares insightful ways to deal with challenges in your business and navigating through legal hurdles., Attorney, Entrepreneur & Female leadership | Interview of Sul Lee, 2021
- ⚠️ Litigation Stages: Everything You Need to Know⚠️ The litigation process can be very long, very stressful, very draining, despite that, a good attorney should make it predictable and make help you understand the process. In this video, Attorney Sul explains the step of the litigation process in Texas. Please note that this video is not intended to provide legal advice. You should consult an attorney for any legal advice regarding your cases., What Are The Stages Of Business Litigation In Texas? | Sul Lee Law Firm, PLLC, 2021
- HOW TO Enforce your TRADEMARK | CBP Protection, 2021
- E-commerce & Legal risk #1 (Legal tips for Online Business owner) In this video, we'd like to share the 8 most common legal challenges and risks faced by E-commerce business owners!, E-commerce Risks You Should Know about for your Online Businesses (1) | Sul Lee Law Firm, 2022
- E-commerce & Legal risk (Legal tips for Online Business owner) In this video, we'd like to share the 8 most common legal challenges and risks faced by E-commerce business owners!, E-commerce Risks You Should Know about for your Online Businesses (2) | Sul Lee Law Firm, 2022
- Here are some tips to prepare you for the first consultation with a lawyer!, Are you ready for Consultation? | Legal Strategy Session | Sul Lee Law firm, 2022
- When opening your own business, the most important thing is to protect your brand and copyright. Today, we'll share more about copyright!, Understanding The Copyright Law For Your Business (1) | Sul Lee Law Firm, 2022
- When opening your own business, the most important thing is to protect your brand and copyright. Today, we'll specifically touch on copyright infringement and proper response to protect your copyright!, Understanding The Copyright Law For Your Business (2) DMCA Notice | Sul Lee Law Firm, 2022
- Thinking of converting your business to a Texas business? Our video offers helpful tips and insights on the process of converting your business to a Texas entity. From selecting the right business structure to navigating state regulations, our experienced attorneys are here to guide you every step of the way., Moving to Texas? How to convert your business to a TX business! | SUL LEE PLLC, 2023
- Preparing for a legal consultation can be daunting, but it doesn't have to be. Our video offers tips and guidance from our experienced attorneys on what to consider before your initial consultation. From identifying your legal needs to gathering relevant documents, we'll help you make the most of your consultation and ensure that you get the support you need., Attorney's tips on preparing for your initial consultation | Legal Strategy Session Guide, 2023
Representative Clients
- Representative Client: I&I — Trademark Infringement LitigationCase Overview:Sul Lee Law Firm represented I&I, a leading hair extension company known for its “EZ Pre-Stretched Braid” brand, in a high-stakes federal trademark infringement case against a former business partner who continued selling knockoff products after their license was terminated.Result:After a full jury trial in the Northern District of Texas, attorney Dominique secured a $1.3 million verdict for I&I. Although the trial court initially reduced the damages, the Fifth Circuit Court of Appeals reinstated the full award, affirming the strength of the firm’s trial and appellate strategy.
- Representative Client: Bodybar Pilates Franchise DisputeCase Overview:Sul Lee Law Firm represented Lindsey Carter, a small business owner who entered into a Bodybar Pilates franchise agreement in Virginia. After encountering major difficulties securing a suitable location, the client was unable to open her studio. Despite this, the franchisor demanded the full $49,000 franchise fee, claiming entitlement under the contract — even though no services, training, or operational support had been provided.Result:Through strategic negotiation, attorney Dominique leveraged Virginia’s franchise laws, which require that franchisors provide actual value before collecting fees. By presenting a well-supported statutory argument and negotiating firmly, Dominique reduced the franchisor’s demand from $49,000 to just $1,500, fully terminating the franchise with no future liability. The matter was resolved entirely pre-litigation, saving the client significant time and expense.
- Representative Client: CGAR – Non-Compete / Employment DisputeCase Overview:Sul Lee Law Firm represented a group of former employees from a gold and silver sales company after their former employer attempted to enforce an overly broad non-compete agreement once they launched their own independent business. The agreement covered the entire state of Texas, had no clear time limit, and offered no additional consideration — making it legally vulnerable.Result:Through a single, decisive pre-litigation letter, attorney Dominique successfully dismantled the employer’s claims. The letter demonstrated that the non-compete violated Texas Business and Commerce Code §15.50 and lacked enforceability. Following receipt, the employer’s counsel ceased all enforcement efforts, allowing the clients to continue operating their business freely — without litigation or settlement.
Special Licenses / Certifications
- Certified New York State Court Interpreter, Korean-English
Pro bono / Community Service
- Greater Dallas Asian Chamber of Commerce, President, 2019
- Dallas Korean Chamber of Commerce, Vice President, 2019
- Commissioned to the Global Regional Specialty Section, KOTRA Dallas Trade Center, 2019-2022
- Dallas Korea Consular Office, Legal Advisor, 2022-2023
- The Korean Society of Dallas, Vice President
Educational Background
- University of California, San Diego, Bachelor of Science, Major: Biochemistry/Chemistry
Scholarly Lectures / Writings
- Lectured “Passion, not Profession” in KAPN Youth Empowerment Seminar, August 2023
- Lectured KAPN Expert Panel Discussion, October 2019
- Lectured on labor law as a lawyer specializing in commercial law at KOTRA, December 2019
- Contributed to “Unemployment benefits due to COVID-19″ in Korai Town News Local News, April 2020
- Webinar Lecture as Patent Attorney, hosted by Indian Chamber of Commerce, July 2020
- Lectured "5 things that Covid employers should know" hosted by the Dallas Korean Chamber of Commerce, August 2020
- Lectured on “Online business” at “Smart Online Seminar” hosted by the Dallas Korean Chamber of Commerce, September 2020
- Appeared as a legal expert on DK NET Dallas Korean Radio ”Good Morning”, January 2021
- Article published in Voyage Dallas Magazine “Hidden Gems”, March 2021
- Lectured in the Dallas Korean Consulate Office’s 10th year Anniversary Symposium, July 2023
Honors
- 2016 Goldman Sachs 10,000 Small Businesses Scholar Issued by Dallas County Community College Goldman Sachs 10K Small Business Program
Industry Groups
- Beauty
- Construction
- Entertainment
- Hospitality
- Retail
- Tech
- Wholesale
Selections
9 Years Rising Stars
- Rising Stars: 2016 - 2024
