William M. Toles

William M. Toles

Attorney Profile

Top Rated Personal Injury Attorney in Dallas, TX

Fee, Smith, Sharp & Vitullo, L.L.P.
 | Three Galleria Tower, 13155 Noel Road, Suite 1000
Dallas, TX 75240
Phone: 972-934-9100
Fax: 972-934-9200
Selected To Super Lawyers: 2012 - 2020
Selected To Rising Stars: 2008 - 2011
Licensed Since: 1997
Practice Areas:
  • Personal Injury - General: Defense (40%),
  • Business Litigation (40%),
  • General Litigation (20%)
Attorney Profile

William Toles is recognized by Martindale-Hubbell as an AV Preeminent-rated attorney.

William is a trial lawyer with extensive experience handling high exposure litigation. After trying more than 75 jury trials as an assistant Dallas city attorney, Mr. Toles joined another Dallas-area law firm in 1998 as a senior litigator and was later named partner prior to coming to FSSV in 2012. He has handled more than 40 civil trials to a successful conclusion and jury verdict. Mr. Toles has trial experience throughout the state of Texas in tort litigation ranging from simple negligence cases to more complex premises liability, DTPA, commercial and contractual dispute matters.

Mr. Toles is active in his church and community. He is a member of the Steward Board of Christian Chapel CME Church. Mr. Toles has previously served as a United Way Grant Panel Member and Chairman, and he was a member of the Leadership Dallas Class of 2012 and a Class Advisor for the Leadership Dallas Class of 2013. William is actively involved with Leadershape. He has previously served as a cluster facilitator at a national session, and a co-lead facilitator at the University of Texas (Austin) and The Ohio State University. Additionally, he has served as a Big Brother through the Carrollton-Farmers Branch Independent School District.

William is a frequent speaker at continuing legal education seminars.  In 2016 he was named a "Best Lawyer in Dallas" by D Magazine in the area of tort and product liability.  For his alma mater, he has served on the Washington & Lee University Alumni Board, as President of the Dallas Alumni Chapter, as President of the Law Council, Chair of the Law Annual Fund and was sworn in as a member of the Washington & Lee Board of Trustees in May 2016.

About William Toles

Admitted: 1997, Texas

Professional Webpage: http://www.feesmith.com/toles.html


  • In 2016 and 2017 William was named one of the Best Lawyers in Dallas by D Magazine in the area of Tort and Product Liability., Best Lawyers in Dallas, D Magazine, 2016

Bar/Professional Activity:

  • Association of Defense Trial Attorneys
  • International Assocaition of Defense Counsel
  • Texas Minority Counsel Program (Steering Committee Member - 2013, 2014, 2015, 2016, 2017, 2018)
  • National Bar Association
  • National Retail and Restaurant Defense Association
  • Diversity in the Profession Committee (State Bar of Texas)
  • Federation of Defense and Corporate Counsel
  • Transportation Lawyers Association
  • Texas Association of Defense Counsel
  • J.L. Turner Legal Association
  • Dallas Bar Association
  • State Bar of Texas
  • American Board of Trial Advocates - Associate

Scholarly Lectures/Writings:

  • Strategies for Transportation Litigation and Dispute Resolution (Aspatore Press, 2013). Co-authored with Rebecca E. Bell-Stanton on chapter entitled Litigation Strategies in Highway Sector/Motor Carrier Cases.
  • Voir Dire & Jury Selection; joint presentation with Jason Bloom [Bloom Strategic Consulting]; (Texas Minority Counsel Program)
  • Negotiating the Enforceable Indemnity and Additional Insured Language Into Your Contract or Lease (Association of Corporate Counsel DFW Annual In-House Symposium)
  • Non-Subscription in Texas: Can Opting Out of Workers Comp Be a Windfall or Liability ? (Claims And Litigation Management Annual Conference)
  • Voir Dire – The Art of Reading Body Language; What They Don’t Say Will Hurt You [Panel included Daniel Young (Ward & Greenberg), Dave Zehner (Clarity Partners) and Ross Suter (Magna Legal Services)] (National Retail and Restaurant Defense Association National Conference)
  • A Guide to Premises Liability in Texas (San Antonio Claims Association)
  • Premises Liability - Advanced Personal Injury Law Course (State Bar of Texas)
  • Escabedo Decision: How To Navigate The Issue of Medical Damages in a Personal Injury Lawsuit, Co-Authored with Peter Kelly - Damages in Civil Litigation (State Bar of Texas)
  • Opening and Closing Statements. Co-Authored with Frank Guerra, IV - Prosecuting or Defending a Trucking or Auto Accident Case (State Bar of Texas)


  • Pedwano, et al v Triple T Amusements (Canton, Van Zandt County, Texas) Obtained a unanimous (12-0) defense verdict in favor of Defendant in an accident involving two passengers on an amusement ride. The passengers were 14 and 18 years of age at the time of the accident. Both plaintiffs argued that they were injured in the accident and continued to have medical problems related to the accident. The 14 year-old, who was 18 years of age at the time of trial, argued that she sustained a thoracic compression fracture at T10-T11 and continued to suffer pain from the injury. She also claimed to suffer from post-concussion syndrome. The 18 year-old, who was 21 years of age at the time of trial, argued that she continued to suffer from post-concussion syndrome, neck and low back pain and post-traumatic headaches.
  • Obtained summary judgment on behalf of a performing arts organization in a defamation/slander lawsuit in which Plaintiff was seeking damages in excess of $1 million.  
  • Williams v. Riverhill Partners, LLC. Dallas, Dallas County, Texas. Obtained directed verdict on behalf of apartment complex in premises liability action on the grounds the Defendant had no notice of the allegedly dangerous condition.   
  • Represented a defendant in state and federal wrongful death and personal injury lawsuits filed as a result of the Texas A&M University 1999 bonfire collapse.   
  • Whitaker, Individually and as the Administrator of the Estate of Luke Frederick, Jr., et al. v. Hilda Sena.  Motor vehicle collision in which defendant hit a pedestrian, who died as a result of the accident.  Plaintiff counsel asked for in excess of $1 million dollars in closing argument.  Jury awarded $44,497.32 in damages.   
  • Kinsley v. Cartwright’s Ranch House.  Plaintiffs claimed Defendant violated the Texas Human Resources Code and Texas Accessibility Standards Act causing one Plaintiff to fall and break his neck resulting in his death after being on life support for 4 days.  The Plaintiffs demanded $1 million at mediation and $900,000 prior to trial.  The jury deliberated 41 minutes and found that the Defendants  were not negligent.   
  • Valdez v Dolgencorp of Texas, Inc. D/B/A Dollar General, Pampa, Gray County, Texas. Defense verdict in which plaintiff and later her heirs claimed serious injuries and death in a premises liability lawsuit.
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Office Location for William M. Toles

Three Galleria Tower
13155 Noel Road, Suite 1000
Dallas, TX 75240

William M. Toles:

Last Updated: 3/13/2020

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