Robert A. Parsons

Robert A. Parsons (Bob) is a Wisconsin personal injury lawyer and Partner at Bye, Goff & Rohde, Ltd., where he has championed the rights of injured individuals since 2002. For over two decades, Bob has built an exceptional reputation as a relentless advocate who delivers results for accident victims throughout Wisconsin and Minnesota, with a particular focus on Pierce and St. Croix counties and the western and central portions of Wisconsin.

Bob represents clients injured in all types of injury causes including motor vehicle accidents, recreational vehicle incidents, premises liability cases (slip and fall, trip and fall), dog bites, defective products, auto-pedestrian accidents, and workplace incidents. His skilled advocacy has resulted in multiple multi-million dollar settlements and jury verdicts, holding negligent parties accountable and securing justice for those harmed by the carelessness of others.

What distinguishes Bob is his compassionate, patient approach combined with unwavering tenacity when facing insurance companies and corporations that attempt to evade responsibility. He believes that practicing personal injury law requires creativity, risk-taking, and perseverance. Bob relates to his clients by listening to their concerns and providing personalized solutions, understanding that no two cases are identical. He takes pride in putting clients at ease and lifting the burden from their shoulders during life's most challenging moments.

Bob's commitment to trial excellence has earned him Board Certification as a Civil Trial Specialist by the National Board of Trial Advocacy—a prestigious distinction achieved by less than 1% of attorneys nationwide. His peers have recognized his legal ability and ethical standards with an AV Preeminent rating by Martindale-Hubbell, the highest possible rating in the legal profession. Bob has been honored as a Wisconsin Super Lawyers Rising Star (2006, 2008) and has been consistently recognized by Wisconsin Super Lawyers (2021-present) and Best Lawyers in America (2024-2025).

Bob attended the University of St. Thomas, where he was a member of the Pre-Law Society and participated in mock trial competitions before receiving his Bachelor of Arts in political science cum laude. He earned his Juris Doctor cum laude from William Mitchell College of Law in 1998, continuing his trial advocacy training throughout law school. Bob was admitted to practice in Wisconsin in 2002 and is also admitted in Minnesota and before the U.S. District Court for the Western District of Wisconsin.

Beyond his legal practice, Bob is deeply committed to his community, serving as Attorney Coach for the River Falls High School Mock Trial team for nine years and actively participating in volunteer activities throughout the region.

*AV®, AV Preeminent®, Martindale-Hubbell Distinguished and Martindale-Hubbell Notable are certification marks used under license in accordance with the Martindale-Hubbell certification procedures, standards and policies. Martindale-Hubbell® is the facilitator of a peer review rating process. Ratings reflect the anonymous opinions of members of the bar and the judiciary. Martindale-Hubbell® Peer Review Rating™ fall into two categories – legal ability and general ethical standards.