William M. Pemberton
Top rated Personal Injury attorney in Madison, Wisconsin
Pemberton Personal Injury Law Firm
Practice areas: Personal Injury; view more
Licensed in Wisconsin since: 2004
Education: Marquette University Law School
Selected to Super Lawyers: 2014 - 2025 
Selected to Rising Stars: 2012 - 2013 Call today:
608-414-9821
Free Consultation Pemberton Personal Injury Law Firm
5609 Medical CirSuite 4
Madison, WI 53719 Visit website
William M. Pemberton serves his community in Madison and across the state of Wisconsin with rigor and zeal from his law office, Pemberton Personal Injury Law Firm. Judicious in his approach, he looks to work every conceivable angle of a case to identify flaws that bolster his strategy in personal injury matters that involve car accidents, truck accidents, construction accidents, catastrophic injuries, dog and other animal attacks, slip-and-fall accidents, birth injury and wrongful death.
An individual who always stands firm to his beliefs, Mr. Pemberton does not entertain any notion of giving up. With his research capabilities combined with shrewd legal acumen, he is prepared for any hurdles that will inevitably rear its head. With nearly two decades of experience as a practicing attorney, he has brought home damages ranging from a jury verdict of $565,000, $150,000 car crash settlement and a $248,000 T-bone car crash award to a $1 million settlement in a truck accident case.
After completing his undergraduate studies at the University of Wisconsin-La Crosse in 2000, Mr. Pemberton attended the Marquette University Law School, receiving his Juris Doctor in 2003. Licensed to practice in Wisconsin, he is also admitted to practice before the United States District Courts for the Western and Eastern Districts of Wisconsin.
With a reputation of being thorough and meticulous with every case he takes on, Mr. Pemberton has received the adulation of many prestigious legal organizations, including:
- The American Society of Legal Advocates: Top 40 Under 40
- The National Trial Lawyers: Top 40 Under 40; Top 100 Trial Lawyers
- The National Academy of Personal Injury Attorneys: Top 10 Attorney Award
- The National Association of Distinguished Counsel: Nation’s Top One Percent
- America’s Top 100 Personal Injury Attorneys; America’s Top 100 High Stakes Litigators
Outside his law practice, Mr. Pemberton keeps active with memberships in organizations such as the State Bar of Wisconsin, the American Trial Lawyers Association, the Wisconsin Association for Justice and the Sauk County Bar Association. For his high ethical standards and contribution to the legal community, he is rated AV Preeminent* through Martindale-Hubbell, the organization’s highest rating, and holds a perfect “10.0” rating on Avvo, along with many positive testimonials on the site.
*AV®, AV Preeminent®, Martindale-Hubbell Distinguished and Martindale-Hubbell Notable are certification marks used under license in accordance with the Martindale-Hubbell certification procedures, standards and policies. Martindale-Hubbell® is the facilitator of a peer-review rating process. Ratings reflect the anonymous opinions of members of the bar and the judiciary. Martindale-Hubbell® Peer Review Ratings™ fall into two categories – legal ability and general ethical standards.
Practice areas
Personal Injury - General: PlaintiffFocus areas
Brain Injury, Construction Accident, Motor Vehicle Accidents, Personal Injury - Plaintiff, Premises Liability - Plaintiff, Trucking Accidents, Wrongful Death
- 100% Personal Injury - General: Plaintiff
First Admitted: 2004, Wisconsin
Professional Webpage: https://pembertonpi.com/meet-the-team/william-pemberton/
Bar / Professional Activity
- State Bar of Wisconsin, 2004
- American Trial Lawyers Association, Member
- Wisconsin Bar Association, Member, 2003 - Present
- U.S. District Court, Eastern District of Wisconsin, 2004
- U.S. District Court, Western District of Wisconsin, 2004
- Sauk County Bar Association, Member
- Wisconsin Association for Justice, Member
Verdicts / Settlements (Case Results)
- $200,000 settlement where the insurance company's final offer to the client was $30,000, 2023
- $500,000 for victim from a car accident, 2023
- $300,000 for a client injured in a car accident, 2022
- $248,700 award by arbitration panel for t-bone car crash, 2021
- 1 Million for injury at hotel, 2021
- $155,000 car accident where at-fault failed to yield, 2021
- $150,000 settlement at mediation to young lady in car accident, 2020
- $100,000 policy limits from a rear-end car accident, 2020
- $175,000 settlement to mother on motorcycle, 2020
- $100,000 to minor that was in injured in vehicle that was in a reckless crashed, 2019
- 1,000,000 settlement reached in truck that rear-ended motorcycle, 2019
- 300,000 to gentleman that fell at restaurant, 2019
- $184,774 to minor in truck that rolled, 2019
- $765,000 award to mother in severe auto accident, 2019
- $600,000 settlement on malpractice case, 2016
- 300,000 to burn victim, 2017
- $275,000.00 to minor child who lost a toe in a lawnmower accident, 2015
- $150,000 to injured motorcyclist, 2015
- $555,000 jury verdict on auto accident, 2012
- Wins settlement of $300,000 for family in drunk driving accident, 2011
- $103,000 settlement for woman injured who slip and fell on ice in her apartment complex parking lot, 2010
Videos
- Who is Pemberton Personal Injury Law Firm, Who is Pemberton Personal Injury Law Firm, Personal Injury, Car Accident, Truck Accident, Motorcycle Accident, Catastrophic Injuries, Pedestrian Accidents, Wrongful Death, Rideshare Accidents, Brain Injuries, Dog Bites, 2024
- Client Testimonial for Pemberton Personal Injury Law Firm - Vera Price, Client Testimonial for Pemberton Personal Injury Law Firm - Vera Price, Personal Injury, Car Accident, Truck Accident, Motorcycle Accident, Catastrophic Injuries, Pedestrian Accidents, Wrongful Death, Rideshare Accidents, Brain Injuries, Dog Bites, 2024
- A walk through the legal system and why you need to hire a personal injury lawyer, A Walk through the Personal Injury Legal System, Personal Injury, Car Accident, Truck Accident, Motorcycle Accident, Catastrophic Injuries, Pedestrian Accidents, Wrongful Death, Rideshare Accidents, Brain Injuries, Dog Bites, 2023
- Emmanual Aurigue tells his story about being in a car accident and being bedridden to his road to recovery with Pemberton Personal Injury Law Firm, Client Testimonial - from bedridden to getting his life back, Personal Injury, Car Accident, Truck Accident, Motorcycle Accident, Catastrophic Injuries, Pedestrian Accidents, Wrongful Death, Rideshare Accidents, Brain Injuries, Dog Bites, 2023
- Beth tells her story about a car accident that turned her life upside down and how Pemberton Personal Injury was there to help her to her road to recovery, Focus on Healing and We Will Take Care of Everything Else, Personal Injury, Car Accident, Truck Accident, Motorcycle Accident, Catastrophic Injuries, Pedestrian Accidents, Wrongful Death, Rideshare Accidents, Brain Injuries, Dog Bites, 2023
Pro bono / Community Service
- William Pemberton of Pemberton Personal Injury Law Firm, takes on a number of Pro Bono cases each year to offer help to those in need.
Educational Background
- University of Wisconsin-La Crosse, B.A., 2001
Honors
- The National Trial Lawyers: Top 25 Car Accident, Wisconsin Top 25 Car Accident Attorneys, The National Trial Lawyers, 2022
- National Trial Lawyers included him on its list of the Top 100 Trial Lawyers
- “Superb” rating from Avvo
- Highest Rating given by Martindale Hubbell, Martindale-Hubbell - Rated AV Preeminent
- Rated by Super Lawyers, 2022
- The National Trial Lawyers: Top 25 Car Accident Lawyers, The National Trial Lawyers: Top 25 Car Accident attorneys, The National Trial Lawyers, 2021
- America's Top 100 High Stakes Litigators, America's Top 100, High Stakes Litigators, 2018
- Top 10 - American Institute of Personal Injury Attorneys, Top 10, American Institute of Personal Injury Attorneys, 2018
- American Society of Legal Advocates Top 40 Lawyers, 2015
- The National Trial Lawyers: Top 25 Mass Tort Lawyers Association, 2016
- Rising Star, Wisconsin Super Lawyers, 2012, 2013
- Top 40 Lawyers, American Society of Legal Advocates, 2015
- Top 10 Personal Injury Lawyers Under 40, National Academy of Personal Injury Attorneys, 2014
- Top 40 under 40, The National Trial Lawyers Association, 2012
- Wisconsin Super Lawyers, 2014, 2015, 2016, 2017, 2018, 2019, 2020
- Nation's Top One Percent Attorneys, National Association of Distinguished Counsel. 2015, 2016, 2017, 2018
These comments were made by fellow attorneys during the annual nomination process.
“I continue to be impressed with his wonderful mixture of negotiation and advocacy skills for his clients.”
Office location for William M. Pemberton
5609 Medical Cir
Suite 4
Madison, WI 53719
Phone: 608-414-9821
Selections
- Super Lawyers: 2014 - 2025
- Rising Stars: 2012 - 2013
