Gregory J. Cook

Gregory J. Cook

Attorney Profile

Top Rated General Litigation Attorney in MIlwaukee, WI

Greg Cook Law Offices, S.C.
 | 309 North Water Street, Suite 160
MIlwaukee, WI 53202
Phone: 414-224-5100
Fax: 414-224-5105
Selected To Super Lawyers: 2009 - 2019
Licensed Since: 1976
Practice Areas:
  • General Litigation (50%),
  • Personal Injury - General: Plaintiff (30%),
  • Insurance Coverage (20%)
Attorney Profile

Greg Cook was a senior partner and shareholder of a prominent firm in Milwaukee having started law practice in 1976.  Because of his attraction for prosecuting cases on behalf of individuals or business as plaintiffs, and despite the fact he had repreasented insurance companies for over 30 years, he realized he could no longer work at the firm he was associated with which focused on defending sucn cases and eshewed his plaintiffs' work.  As a result, he left in 2006 to start his own firm and consentrated on cases pending throughout the state involving farm losses, first party insurance bad faith related to fire, storm damage, and other catastrophic failure, as well as catastrophic personal injury and wrongful death. Cook has tried 149 civil cases to verdict in state and federal courts in Wisconsin and Illinois.  He has seven cases that have been decided by the Wisconsin Supreme Court. He has tried stray voltage cases, some of the most complex civil litiagaion and vital to the continuing strength of the dairy cow state. He has tried cases in 38 of Wisconsin's 72 counties.His past experience was recognized when he was inducted into ABOTA in 2008.  Cook has a strong belief in pursuing the rights of private clients who have suffered loss due to injury or damage.    The civil litigation field has changed greatly in Wisconsin the last 20 years, with the number of competent civil trial attorneys dwindling due to various factors.  Younger attorneys find it harder and harder to get the experience in court in order to develop keen skills.  Judges face challenges to understand and implement civil law in part because of dwindling cases that come before them.  In order to make the civil justice system work effecitvely,  competent and trained attorneys and judges need to be developed all the time.  Cook has a strong desire to impart his knowlege  and experience of trial practice to younger attorneys, both within and without his firm and has taught numerous seminars.   

About Gregory Cook

Admitted: 1976, Wisconsin

Professional Webpage:


  • Donald O'Melia award for contribution of Public Service in the local community.  Worked to develop the Landlord Compact and improve leasing practices and procedures., State Bar Of Wisconsin, Public Service Award, 1995

Special Licenses/Certifications:

  • Ceritified as Trial Advocate with American Board of Trial Attorneys by amassing over 400 trial days encompassing 140 civil jury trials., 2008

Pro bono/Community Service:

  • West End Community Service Award  


  • Cook won first party claim agains UM carrier Progressive Insurance who refused to pay 50,000 limit on case of liability.  Plaintiff was awarded $279,000 in Racine County jury verdict.   , 2018
  • Cook successfully tried a $200,000 personal injury verdict for a former US Olympic athelete for injuries sustained in an automobile/motorcycle accident.  The case turned on false testimony of a medical expert for the defense., 2008
  • Cook won an insurance coverage/bad faith verdict along with co-counsel Scott Lawrence in Calumet county for a farmer who was denied coverage when his silo fell onto his barn following a fire and explosion.  The carrier ignored evidence supporting coverage and orchestrated a denial of the claim from the first day.  The award of 1.2 million included punitive damages twice the covered loss., 2009
  • Cook settled a Trucking accident claim where the plaintiff suffered multiple injuries.  Plaintiff's recovery was remarkable. But he lost a promising business.  The case settled for $3,250,000 in Milwaukee County.  Co-counsel for plaintiff was Will Techmeier., 2019

Representative Clients:

  • Cook settled RESPA claim against financial institution for failing to timely pay insurance premiums out of escrow account.  Mortgagor was uninsured at the time of a fire which destroyed the home and contents.  Financial institution settled by paying full amount of loss as if debtor had been insured and also paid Cook's attorney fees., 2019

Other Outstanding Achievements:

  • Cook was selected for America's Top 100 Attorneys in 2017
  • Cook was inducted into ABOTA.  He has logged over 500 trial days in his career spanning 30 years and has 139 verdicts to his credit., 2008



Industry Groups

  • AAJ
  • WAJ
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Office Location for Gregory J. Cook

309 North Water Street
Suite 160
MIlwaukee, WI 53202

Gregory J. Cook:

Last Updated: 3/30/2020

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